Smart Host

Smart Host is a hospitality CRM for hotels and hotel groups that turns PMS data into guest profiles, targeted communications, personalized offers, and commercial analytics. Its current product suite is organized around Guest Profiles, CRM, Offers, and Analytics, with multi-property functionality for hotel groups.

1. Guest profiles: Smart Host connects with a hotel’s PMS and combines guest information such as preferences, interests, stay statistics, booking segments, ratings, notes, and communication history into individual profiles. The interaction timeline also brings previous campaigns, surveys, offers, and other correspondence together so reception, reservations, and marketing teams can work from the same guest context.
2. Automated communication: hotels can segment guests and run personalized communication through email, WhatsApp, and SMS. Autopilot campaigns use guest-journey triggers for recurring communication, while pre- and post-stay surveys support preference collection, feedback, upselling, and review workflows. Smart Host also provides AI-assisted text generation, one-click translation into up to 30 languages, and “Wonder Campaigns” that generate campaign plans intended to fill identified booking gaps.
3. Direct sales and offers: Smart Host’s Offer Manager creates personalized, bookable proposals as branded mini-websites, with extras and integrated payment options. Depending on the connected PMS, guests can see live room availability. Smart Host also uses hotel data to identify lower-demand periods and create targeted offers, while automated reminders and payment requests support inquiry follow-up.
4. Analytics and hotel groups: Smart Host Analytics brings guest, reservation, offer, and campaign data into centralized dashboards with selectable reporting periods and exportable reports. Its Multiple Property feature allows hotel groups to analyze, segment, and activate guest data across several properties from one Smart Host environment rather than maintaining an isolated CRM instance for each hotel.

Smart Host is most relevant to hotels and regional hotel groups that want PMS-derived guest profiles, personalized marketing, direct-sales offers, and multi-channel guest communication managed through the same hospitality-specific CRM. Its modular pricing is customized by property and selected products rather than sold through a single fixed public subscription.