S
Your software
SF ScoreRanked and scored by SoftFinders
Buyers are already comparing your category. Make sure your software is described correctly.
A SoftFinders presence costs nothing. Claiming it gives you control over the factual record — what your product does, how it is priced, and how it is presented — while our scores, rankings and editorial judgements stay ours.
Be represented accurately
Your product is described from the information we hold. Claiming it lets you correct what is wrong and fill in what is missing.
Claim verified ownership
Confirm you represent the product. Every claim is reviewed by our team before ownership is granted.
Submit factual corrections
Propose changes to company and product details at any time. Vendor-submitted changes are manually moderated before they go live.
Manage your listing images
With the Early Founder Pack you choose the screenshots buyers see on your listing, through the same moderated review process.
Respond to reviews
Reading reviews of your software is free. Publishing a moderated Vendor response is part of the Early Founder Pack.
Explore sponsorship when ready
Selected Buyer Guide sponsorship is available by arrangement. It is optional, clearly labelled, and entirely separate from editorial coverage.
Get listed, prove it is yours, and keep the record straight.
Four things cost nothing, and they are the four that matter most before you spend anything: being considered, being verified, and being described correctly.
Free Vendor Access
No payment required
£0
Submit software to the catalog
Put your product in front of our editors at no cost. Submission is an application for consideration, not a guarantee of publication.
Claim and verify ownership of your listing
Confirm you represent the product. Every claim is reviewed by our team before ownership is granted.
Independent editorial consideration
Your software is assessed on its merits by SoftFinders. Consideration is free — and it is never a promise of inclusion, ranking or a favourable verdict.
Report an inaccuracy on your listing
Tell us when something is wrong and propose the correction. Every factual change is moderated before it goes live.
Claims and submitted changes are reviewed by the SoftFinders team before they take effect.
Take control of how your product shows up.
One optional purchase, per software profile, that turns your listing from a record we maintain into a profile you manage. It is separate from Buyer Guide sponsorship, and it changes nothing about how we score or rank you.
Early Founder Pack
Per software profile
Current offer
Pricing is confirmed in your vendor dashboard before you pay.
Manage your product information
Keep the vendor-controlled parts of your profile current — description, company and product details, website and pricing information. Every change is moderated before it goes live.
Manage your listing images
Choose and replace the screenshots buyers see on your listing, through the same review process.
Showcase a demo
Provide your demo link and we surface the approved demo on your software’s dedicated SoftFinders demo page. You supply the demo; we give it a home.
Reply publicly to reviews
Publish a moderated Vendor response on reviews of your listing. Replies never change a review’s rating, and reviews stay independent.
Approved logo and vendor description
Present your brand properly with an approved logo and your own description of the product.
Access depends on active verified ownership, listing eligibility and the Vendor Terms. Every vendor-submitted change is moderated before publication.
What it never changes: your SF Score, where you rank, whether you appear in Trending, Top Rated or Editor’s Picks, and what our reviewers conclude. Those stay ours.
Start free — claim & verify first
Claiming is free. You choose the Early Founder Pack afterwards, from your vendor dashboard.
The Early Founder Pack and Buyer Guide sponsorship are separate products. You do not need the Early Founder Pack to sponsor a Buyer Guide, and sponsoring does not include the pack.
From enquiry to a live placement — and what each step does not do.
No part of this process changes how your software scores or where it ranks. A campaign adds a labelled placement; it never touches the organic result.
Step 1
Confirm eligibility
Sponsorship needs an active vendor account, verified ownership, a published listing and a live website. We check this with you first.
Step 2
Choose an eligible Buyer Guide
Not every guide is open to every listing. We confirm which guides your software qualifies for.
Step 3
Check availability
A guide carries one sponsored header placement, so availability depends on the guide and the dates you want.
Step 4
Hold the placement
A hold reserves the slot temporarily while you decide. It takes no payment and it creates no public placement.
Step 5
Complete secure checkout
Payment is taken on our payment provider’s secure hosted page. We never handle your card details.
Step 6
SoftFinders reviews and approves
Eligibility is revalidated after payment. Payment does not guarantee approval, and it never buys editorial coverage.
Step 7
Scheduled, live, then finished
An approved campaign is scheduled, activates at its start time as a clearly labelled placement, and ends at its end time.
Two products, two reports — never mixed.
Campaign reporting answers “how did this placement perform?”. Profile Insights answers “how is my listing doing?”. They are separate reporting scopes with separate metrics.
Campaign measurement
For an approved Buyer Guide campaign
- Impressions
- Clicks
- Click-through rate
- Estimated reach
- Attributed profile visits
- Attributed website clicks
- Attributed demo opens
- Placement and date range
Website clicks and demo opens appear here only when they follow your campaign placement — that is what attributed means.
Profile Insights
Included with the Early Founder Pack
- Profile views
- Website clicks
- Demo opens
- Review-section views
- Estimated unique sessions
- CSV export
Your listing’s own engagement, whether or not you have ever run a campaign.
Figures are anonymous first-party estimates from activity we can measure with visitor consent — not a count of every person who saw your software. We report engagement, and we do not report conversions, leads, revenue or location.
Four free steps, and two you may never need.
A complete, accurate SoftFinders presence costs nothing. The paid products sit at the end of the path because that is where they belong — as options, not requirements.
- Free
Find or submit your software
Search the catalog for your product. If it is not listed yet, submit it — submission is free.
- Free
Claim and verify ownership
Confirm you represent the product. Our team reviews every claim before ownership is granted.
- Free
Keep your information accurate
Submit factual corrections, manage your listing images and respond to reviews. Changes are moderated before they go live.
- Free
Track what you have submitted
Follow claim and update status with full history, so you always know what is in review.
- Optional
Add the Early Founder Pack
A one-time purchase per profile for richer presentation and managed factual information, if and when it is useful to you.
- Optional
Enquire about Buyer Guide sponsorship
When you want reach in a specific category, talk to us about a selected Buyer Guide placement. Nothing here is required.
Straight answers
If something here is unclear, ask us — we would rather answer it than have you guess.
Is listing my software free?
Yes. Submitting software, claiming it, verifying ownership and submitting factual corrections are all free.
How do I claim my software?
Search for your listing and submit a claim confirming you represent the product. Our team reviews every claim before granting ownership.
What can I do after claiming, without paying?
Claiming proves the listing is yours and lets you report anything factually wrong with it. Every correction is moderated before it goes live. Actively managing the profile — your product information, images, demo link, public replies and Profile Insights — is the Early Founder Pack.
What is the Early Founder Pack?
An optional purchase for a single software profile. It covers managing your product information and description, your listing images, an approved logo, the demo link shown on your dedicated demo page, moderated public replies to reviews, and Profile Insights where enabled. It is separate from Buyer Guide sponsorship.
Does the Early Founder Pack renew?
No. It is a one-time purchase per software profile and there is no automatic renewal. The current price is confirmed in your vendor dashboard before you pay.
Do I need the Early Founder Pack to sponsor a Buyer Guide?
No. They are independent products. Sponsorship does not require the Early Founder Pack, and the pack does not include sponsorship.
What sponsorship does SoftFinders currently offer?
Sponsorship of selected Buyer Guides. A guide carries one sponsored header placement, so availability is limited and varies by guide and by date. Eligibility and approval apply.
Can I sponsor the homepage, a category, Trending or Top Rated?
Not currently. You may see sponsored modules on those pages, but they are not vendor-purchasable products — Buyer Guide sponsorship is the only sponsorship we sell to vendors today.
Does paying affect my SF Score or where I rank?
No. Neither sponsorship nor the Early Founder Pack influences SF Score, organic ranking, Editor’s Picks, Trending, Top Rated, comparisons, reviews or recommendations. Paid placements are shown separately and always labelled.
What happens after a campaign payment?
Payment is not approval. After a verified payment we revalidate eligibility and review the campaign. Only an approved campaign is scheduled, and it becomes publicly visible when it activates at its start time.
What can campaign reporting measure?
Impressions, clicks, click-through rate, estimated reach, attributed profile visits, attributed website clicks and attributed demo opens, broken down by placement and date range. We do not report conversions, leads, revenue, location or search terms.
Are sponsored placements always labelled?
Yes. Every sponsored placement is marked Sponsored, carries its own disclosure, and is presented separately from organic and editorial results.
Take the free step first.
Claim your software, get your information right, and decide about the paid options later — or never.
Claim your software profile
Verify ownership, correct your product information and manage your listing images. No payment required.
Claim Your Profile — FreeBuyer Guide sponsorship
Limited placements on selected Buyer Guides, subject to eligibility and approval. Tell us your category and we will take it from there.
Talk to us about Buyer Guide sponsorshipNot listed yet? Submit Software — Free Already have an account? Vendor Sign In