For vendors

Build a stronger presence where software buyers compare.

Find your software or submit a new listing. Claiming and listing are free. Profile Management is an optional upgrade for richer management. Selected Buyer Guide sponsorship stays separate and does not buy editorial coverage.

SoftFinders only lists AI software and software with genuine AI-powered features. If your product does not provide meaningful AI functionality, please do not submit it. Non-AI submissions will not be accepted.

Why establish your presence

Buyers are already comparing your category. Make sure your software is described correctly.

A SoftFinders presence costs nothing. Claiming it gives you control over the factual record — what your product does, how it is priced, and how it is presented — while our scores, rankings and editorial judgements stay ours.

  • Be represented accurately

    Your product is described from the information we hold. Claiming it lets you correct what is wrong and fill in what is missing.

  • Claim verified ownership

    Confirm you represent the product. Every claim is reviewed by our team before ownership is granted.

  • Submit factual corrections

    Propose changes to company and product details at any time. Vendor-submitted changes are manually moderated before they go live.

  • Manage your listing images

    With the Early Founder Pack you choose the screenshots buyers see on your listing, through the same moderated review process.

  • Respond to reviews

    Reading reviews of your software is free. Publishing a moderated Vendor response is part of the Early Founder Pack.

  • Explore sponsorship when ready

    Selected Buyer Guide sponsorship is available by arrangement. It is optional, clearly labelled, and entirely separate from editorial coverage.

Free vendor access

Find, verify, and keep the record straight.

Listing and claiming are free. Profile Management is an optional paid upgrade for richer management. Editorial scores and rankings stay SoftFinders’.

Free listing and claim

No payment required to submit or claim

  • Submit software to the catalog

    Put your product in front of our editors. Submission is an application for consideration, not a guarantee of publication.

  • Claim and verify ownership of your listing

    Confirm you represent the product. Every claim is reviewed by our team before ownership is granted.

  • Independent editorial consideration

    Your software is assessed on its merits by SoftFinders. Consideration is free — and it is never a promise of inclusion, ranking or a favourable verdict.

  • Report an inaccuracy on your listing

    Tell us when something is wrong and propose the correction. Every factual change is moderated before it goes live.

Claims and submitted changes are reviewed by the SoftFinders team before they take effect. Profile Management is optional.

Early Founder Pack

Take control of how your product shows up.

One optional purchase, per software profile, that turns your listing from a record we maintain into a profile you manage. It is separate from Buyer Guide sponsorship, and it changes nothing about how we score or rank you.

Early Founder Pack

Per software profile

Current offer

Pricing is confirmed in your vendor dashboard before you pay.

  • Manage your product information

    Keep the vendor-controlled parts of your profile current — description, company and product details, website and pricing information. Every change is moderated before it goes live.

  • Manage your listing images

    Choose and replace the screenshots buyers see on your listing, through the same review process.

  • Showcase a demo

    Provide your demo link and we surface the approved demo on your software’s dedicated SoftFinders demo page. You supply the demo; we give it a home.

  • Reply publicly to reviews

    Publish a moderated Vendor response on reviews of your listing. Replies never change a review’s rating, and reviews stay independent.

  • Approved logo and vendor description

    Present your brand properly with an approved logo and your own description of the product.

Access depends on active verified ownership, listing eligibility and the Vendor Terms. Every vendor-submitted change is moderated before publication.

What it never changes: your SF Score, where you rank, whether you appear in Trending, Top Rated or Editor’s Picks, and what our reviewers conclude. Those stay ours.

Continue to checkout

The Early Founder Pack is optional. Claim your listing first, then buy the pack if you want the full management tools.

The Early Founder Pack and Buyer Guide sponsorship are separate products. You do not need the Early Founder Pack to sponsor a Buyer Guide, and sponsoring does not include the pack.

Buyer Guide sponsorship

Reach buyers inside the guides they read before they shortlist.

SoftFinders offers sponsorship on selected Buyer Guides — the in-depth pages buyers use to compare a category before choosing. It is the only sponsorship product we sell, it is limited, and it is always visibly separate from our editorial judgement.

  • One placement per guide

    A Buyer Guide carries a single sponsored header placement, so inventory is genuinely limited.

  • Always clearly labelled

    Every sponsored placement is marked Sponsored and carries its own disclosure, shown separately from organic and editorial results.

  • Approval is required

    Eligibility is checked before a campaign is confirmed, and SoftFinders reviews every campaign. Payment never buys editorial approval.

  • A defined, scheduled run

    An approved campaign is scheduled, goes live at its start time, and ends at its end time. Availability varies by guide and by date.

Interested in a Buyer Guide placement?

Sponsorship is arranged with our team. Tell us which category matters to you and we will confirm eligibility, current availability and pricing.

Talk to us about Buyer Guide sponsorship

How a campaign works

From enquiry to a live placement — and what each step does not do.

No part of this process changes how your software scores or where it ranks. A campaign adds a labelled placement; it never touches the organic result.

  1. Step 1

    Confirm eligibility

    Sponsorship needs an active vendor account, verified ownership, a published listing and a live website. We check this with you first.

  2. Step 2

    Choose an eligible Buyer Guide

    Not every guide is open to every listing. We confirm which guides your software qualifies for.

  3. Step 3

    Check availability

    A guide carries one sponsored header placement, so availability depends on the guide and the dates you want.

  4. Step 4

    Hold the placement

    A hold reserves the slot temporarily while you decide. It takes no payment and it creates no public placement.

  5. Step 5

    Complete secure checkout

    Payment is taken on our payment provider’s secure hosted page. We never handle your card details.

  6. Step 6

    SoftFinders reviews and approves

    Eligibility is revalidated after payment. Payment does not guarantee approval, and it never buys editorial coverage.

  7. Step 7

    Scheduled, live, then finished

    An approved campaign is scheduled, activates at its start time as a clearly labelled placement, and ends at its end time.

Measurement

Two products, two reports — never mixed.

Campaign reporting answers “how did this placement perform?”. Profile Insights answers “how is my listing doing?”. They are separate reporting scopes with separate metrics.

Campaign measurement

For an approved Buyer Guide campaign

  • Impressions
  • Clicks
  • Click-through rate
  • Estimated reach
  • Attributed profile visits
  • Attributed website clicks
  • Attributed demo opens
  • Placement and date range

Website clicks and demo opens appear here only when they follow your campaign placement — that is what attributed means.

Profile Insights

Included with the Early Founder Pack

  • Profile views
  • Website clicks
  • Demo opens
  • Review-section views
  • Estimated unique sessions
  • CSV export

Your listing’s own engagement, whether or not you have ever run a campaign.

Figures are anonymous first-party estimates from activity we can measure with visitor consent — not a count of every person who saw your software. We report engagement, and we do not report conversions, leads, revenue or location.

Editorial independence

Pay for visibility, never for our opinion.

The Early Founder Pack buys profile-management capability. Buyer Guide sponsorship buys clearly labelled placement. Neither buys our judgement — everything a buyer uses to decide stays ours to determine, and stays the same whether you pay us or never do.

Sponsored placements sit beside organic results, never inside them

No amount of money changes

  • SF Score, and the Features, Ease and Value pillars behind it
  • Editorial overview, verdict and “Best for”
  • Pros and cons
  • Organic rankings and result ordering
  • Editor’s Picks
  • Organic Trending and Top Rated selection
  • Comparisons and alternatives
  • Reviews and ratings — content, visibility or order
  • Recommendations, including Find My Tool and AI results
  • Whether a listing is published or indexed

What you do control

  • Reporting a factual inaccuracy on your listing — free for verified owners
  • Your product information, description and listing images — with Profile Management
  • An approved logo, and the demo link shown on your dedicated demo page — with Profile Management
  • A moderated Vendor response on reviews of your listing — with Profile Management
  • Everything above is submitted for moderation, never published directly

Your journey

Find, verify and manage, then upgrade only if you need to.

Listing and claiming are free. Profile Management is an optional paid upgrade. Buyer Guide sponsorship sits at the end of the path as an option, not a requirement.

  1. Required

    Find or submit your software

    Search the catalog for your product. If it is not listed yet, submit it for editorial review. No payment is required.

  2. Required

    Claim and verify ownership

    Confirm you represent the product. Our team reviews every claim before ownership is granted.

  3. Required

    See your listing and report inaccuracies

    Free owners can see ownership status and report a narrow factual correction. Full editing stays optional.

  4. Required

    Track what you have submitted

    Follow claim and update status with full history, so you always know what is in review.

  5. Optional

    Add Profile Management

    A one-time purchase per software profile for the full listing editor, images, demo, review replies and profile insights.

  6. Optional

    Enquire about Buyer Guide sponsorship

    When you want reach in a specific category, talk to us about a selected Buyer Guide placement. Nothing here is required.

Questions

Straight answers

If something here is unclear, ask us — we would rather answer it than have you guess.

Is listing my software free?

Yes. Authenticated users may submit software and claim an existing listing without paying. Every submission and claim is reviewed by SoftFinders, and non-AI software is not accepted.

How do I claim my software?

Search for the published listing and submit a claim confirming you represent the product. Our team reviews every claim before granting ownership. Profile Management is not required to claim.

What can I do without paying?

You can submit software, claim an eligible listing, see ownership status, and report a narrow factual correction. Full listing editing, images, demo video, review replies, analytics and sponsorship stay paid or separate.

What is the Early Founder Pack?

An optional purchase for a single software profile. It covers managing your product information and description, your listing images, an approved logo, the demo link shown on your dedicated demo page, moderated public replies to reviews, and Profile Insights where enabled. It is separate from Buyer Guide sponsorship.

Does the Early Founder Pack renew?

No. It is a one-time purchase per software profile and there is no automatic renewal. The current price is confirmed in your vendor dashboard before you pay.

Do I need the Early Founder Pack to sponsor a Buyer Guide?

No. They are independent products. Sponsorship does not require the Early Founder Pack, and the pack does not include sponsorship.

What sponsorship does SoftFinders currently offer?

Sponsorship of selected Buyer Guides. A guide carries one sponsored header placement, so availability is limited and varies by guide and by date. Eligibility and approval apply.

Can I sponsor the homepage, a category, Trending or Top Rated?

Not currently. You may see sponsored modules on those pages, but they are not vendor-purchasable products — Buyer Guide sponsorship is the only sponsorship we sell to vendors today.

Does paying affect my SF Score or where I rank?

No. Neither sponsorship nor the Early Founder Pack influences SF Score, organic ranking, Editor’s Picks, Trending, Top Rated, comparisons, reviews or recommendations. Paid placements are shown separately and always labelled.

What happens after a campaign payment?

Payment is not approval. After a verified payment we revalidate eligibility and review the campaign. Only an approved campaign is scheduled, and it becomes publicly visible when it activates at its start time.

What can campaign reporting measure?

Impressions, clicks, click-through rate, estimated reach, attributed profile visits, attributed website clicks and attributed demo opens, broken down by placement and date range. We do not report conversions, leads, revenue, location or search terms.

Are sponsored placements always labelled?

Yes. Every sponsored placement is marked Sponsored, carries its own disclosure, and is presented separately from organic and editorial results.

Find or submit your software.

Listing and claiming are free. Profile Management is an optional upgrade if you want the full management tools.

Free

Find my software

Search the catalog, submit a claim, and wait for SoftFinders to verify ownership. No payment is required to start.

Find my software
By arrangement

Buyer Guide sponsorship

Limited placements on selected Buyer Guides, subject to eligibility and approval. Tell us your category and we will take it from there.

Talk to us about Buyer Guide sponsorship

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