Frase

Frase is an SEO and AI-search content platform that helps content teams research topics, build briefs, draft articles, optimize pages, publish content, and monitor performance from one workflow. It analyzes search results, competitor coverage, questions, and content gaps, then scores drafts for both traditional SEO and generative search visibility.

1. SERP research and briefs: Frase analyzes pages already ranking for a target query, including their structure, headings, length, topics, and unanswered questions. It uses that research to create content briefs and surface gaps that competing pages may have missed.
2. AI-assisted writing: the platform can generate outlines, sections, and full articles from its underlying research while applying a trained brand voice. Writers can edit the draft while Frase keeps the research and optimization guidance attached to the content.
3. SEO and GEO optimization: Frase provides live optimization scores while users write, comparing drafts with ranking content and identifying missing topics, questions, structure, and other improvements. Its current platform also includes separate GEO scoring intended to improve content readiness for AI-generated answers.
4. AI visibility and content monitoring: Frase now goes beyond on-page optimization by tracking visibility and citations across AI systems. Current plans include monitoring for services such as ChatGPT and Google AI, with higher tiers expanding coverage to Perplexity, Claude, and Gemini; Content Guard separately watches published pages for Google ranking or traffic decline.

Frase is most relevant to SEO teams, content marketers, agencies, and publishers that want research, AI-assisted production, SEO/GEO optimization, publishing, and ongoing visibility monitoring within one content workflow rather than using separate tools for each stage.