AI Sales Prospecting Software
Lusha
B2B contact data and prospecting platform
- SF Score
- 8.2/10
- Pricing
- Free · Paid
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2 of 4 tools selected
AI Sales Prospecting Software
Apollo.io
AI sales intelligence and engagement platform
- SF Score
- 8.9/10
- Pricing
- Free · Paid
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Compare features, strengths, trade-offs, and best-fit use cases.
Comparing
Where each one leads
Read straight from the published figures below — not a ranking, and not a recommendation.
Highest SF Score
Apollo.io8.9/10
2 of 2 are scored
At a glance
The short version
The facts each tool publishes, lined up so you can scan down a column. Anything the catalog does not establish is marked as such rather than counted against the tool.
Lusha
- SF Score
- 8.2 / 10
- Starts at
- $36/mo
- Free plan
- Available
- Category
- AI Sales & CRM Software › AI Sales Prospecting Software
Apollo.io
- SF Score
- 8.9 / 10
- Starts at
- $49/mo
- Free plan
- Available
- Category
- AI Sales & CRM Software › AI Sales Prospecting Software
Key differences
Where these tools actually diverge
The decision dimensions that separate this set, with each tool's own position stated plainly. No winner is declared — fit depends on your workflow.
Positioned for
Lusha
AI Sales Prospecting Software
Apollo.io
AI Sales Prospecting Software
Pricing model
Lusha
Free · Paid
Apollo.io
Free · Paid
SoftFinders Score
Lusha
8.2 / 10
Apollo.io
8.9 / 10
Feature comparison
Capability matrix
Grouped by area. Every state carries a word as well as a colour, and anything the catalog has not established stays neutral rather than counting as a missing feature.
2 rows differ 4 identical
| Capability | | |
|---|---|---|
| Overview | ||
| SF Score | 8.2 / 10Value | 8.9 / 10Value |
| Pricing model | FreemiumValue | FreemiumValue |
| Starts at | $36/moValue | $49/moValue |
| Free plan | Yes | Yes |
| Category | AI Sales & CRM Software › AI Sales Prospecting SoftwareValue | AI Sales & CRM Software › AI Sales Prospecting SoftwareValue |
| Core features | ||
| Free TierFree starting plan available across new accounts | Yes | Yes |
Scroll the matrix sideways to see every column.
Listed by one tool only
11 capabilities are published by a single tool in this set. That does not mean the others lack them — only that the catalog has not established an answer either way.
- Chrome ExtensionLinkedIn Chrome extension across captured prospect profiles
- Verified ContactsVerified email and phone across B2B contacts
- AI EnrichmentAI driven enrichment across captured prospect records
- API AccessAPI access across paid Lusha account plans
- CRM IntegrationSync prospect data across major CRM platforms
- B2B DatabaseVerified contacts across 270M+ B2B database
- Email SequencesRun multichannel email sequences across SDR teams
- Built In DialerBuilt in dialer across paid Apollo plans
- CRM SyncSync prospect data across major CRM platforms
- MCP and Developer ToolsRuns prospecting through API, MCP, and CLI
- AI FeaturesAI assistance across prospecting and engagement workflow
Use cases
What each tool is built for
The workflows each tool publishes for itself. Cards appear only for tools that list use cases.
Lusha
- Capture LinkedIn prospects fast today
- Find verified B2B contacts today
- Enrich CRM contact records today
- Start free with Lusha today
- Use API for enrichment today
+1 more on the Lusha profile
Apollo.io
- Build prospect lists at scale
- Run cold email sequences today
- Enrich CRM contact records today
- Run multichannel outbound program today
- Start free with Apollo today
+4 more on the Apollo.io profile
Pros & cons
Strengths and compromises
Each tool's published strengths and the compromises that come with them, as supplied — not scored or ranked against each other. Longer lists fold; nothing is left out.
Lusha
Pros
- Affordable prospecting platform with free starting tier
- Chrome extension workflow across LinkedIn captured prospects
- Verified email and phone across captured B2B contacts
Cons
- Public reviews note data coverage varies by region
- Limited depth relative to enterprise sales intelligence platforms
- AI features are layered, not deeply AI native
Apollo.io
Pros
- Massive contact database with affordable per seat plans
- Free starting tier across new sales teams today
- Combines prospecting and engagement across single platform
- 200+ integrations connect existing sales stacks
- ISO 27001 and SOC 2 certified
- Sequences, dialing, enrichment share one workspace
Cons
- Public reviews note data accuracy varies by segment
- Credit limits can pinch heavy outbound prospecting users
- AI features are layered, not deeply AI native
- Organization requires three paid seats minimum
- Advanced Dialer costs extra on paid plans
- Contact visitor identification requires Inbound add-on
- Free plan allows only basic filters
- Credits govern email, phone, and enrichment access
Pricing
What each one costs
Published pricing signals only. Where a tool has not established a price, that is what it says — never a zero and never "free".
Lusha
- Model
- Freemium
Free plan available; paid plans start at $36 per user per month annual
See full pricingApollo.io
- Model
- Freemium
Free plan available; paid plans start at $49 per user per month annual
See full pricingNext step
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