AI Sales Prospecting Software
Lusha
B2B contact data and prospecting platform
- SF Score
- 8.2/10
- Pricing
- Free · Paid
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2 of 4 tools selected
AI Sales Prospecting Software
Cognism
European B2B data and prospecting platform
- SF Score
- 8.4/10
- Pricing
- Contact sales
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Compare features, strengths, trade-offs, and best-fit use cases.
Comparing
Where each one leads
Read straight from the published figures below — not a ranking, and not a recommendation.
Highest SF Score
Cognism8.4/10
2 of 2 are scored
Only one with a free plan
LushaFree plan
free-plan status established for all 2
At a glance
The short version
The facts each tool publishes, lined up so you can scan down a column. Anything the catalog does not establish is marked as such rather than counted against the tool.
Lusha
- SF Score
- 8.2 / 10
- Starts at
- $36/mo
- Free plan
- Available
- Category
- AI Sales & CRM Software › AI Sales Prospecting Software
Cognism
- SF Score
- 8.4 / 10
- Starts at
- Not established
- Free plan
- Not offered
- Category
- AI Sales & CRM Software › AI Sales Prospecting Software
Key differences
Where these tools actually diverge
The decision dimensions that separate this set, with each tool's own position stated plainly. No winner is declared — fit depends on your workflow.
Positioned for
Lusha
AI Sales Prospecting Software
Cognism
AI Sales Prospecting Software
Pricing model
Lusha
Free · Paid
Cognism
Contact sales
SoftFinders Score
Lusha
8.2 / 10
Cognism
8.4 / 10
Feature comparison
Capability matrix
Grouped by area. Every state carries a word as well as a colour, and anything the catalog has not established stays neutral rather than counting as a missing feature.
3 rows differ 3 identical
| Capability | | |
|---|---|---|
| Overview | ||
| SF Score | 8.2 / 10Value | 8.4 / 10Value |
| Pricing model | FreemiumValue | CustomValue |
| Starts at | $36/moValue | Not established |
| Free plan | Yes | No |
| Category | AI Sales & CRM Software › AI Sales Prospecting SoftwareValue | AI Sales & CRM Software › AI Sales Prospecting SoftwareValue |
| Integrations | ||
| CRM IntegrationSync prospect data across major CRM platforms | Yes | Yes |
Scroll the matrix sideways to see every column.
Listed by one tool only
8 capabilities are published by a single tool in this set. That does not mean the others lack them — only that the catalog has not established an answer either way.
- Chrome ExtensionLinkedIn Chrome extension across captured prospect profiles
- Verified ContactsVerified email and phone across B2B contacts
- Free TierFree starting plan available across new users
- AI EnrichmentAI driven enrichment across captured prospect records
- API AccessAPI access across paid Lusha account plans
- Diamond DataVerified mobile numbers across European contact data
- Intent SignalsIntent signals across captured B2B buyer behavioral
- GDPR AlignedGDPR aligned compliance across European prospecting workflows
Use cases
What each tool is built for
The workflows each tool publishes for itself. Cards appear only for tools that list use cases.
Lusha
- Capture LinkedIn prospects fast today
- Find verified B2B contacts today
- Enrich CRM contact records today
- Start free with Lusha today
- Use API for enrichment today
+1 more on the Lusha profile
Cognism
- Find European B2B contacts today
- Access verified mobile numbers today
- Run European prospecting programs today
- Surface intent buyer signals today
- Sync data into Salesforce today
Pros & cons
Strengths and compromises
Each tool's published strengths and the compromises that come with them, as supplied — not scored or ranked against each other. Longer lists fold; nothing is left out.
Lusha
Pros
- Affordable prospecting platform with free starting tier
- Chrome extension workflow across LinkedIn captured prospects
- Verified email and phone across captured B2B contacts
Cons
- Public reviews note data coverage varies by region
- Limited depth relative to enterprise sales intelligence platforms
- AI features are layered, not deeply AI native
Cognism
Pros
- Strong European contact data with GDPR aligned compliance
- Verified Diamond Data mobile numbers across European prospects
- Established B2B data vendor across European sales teams
- ISO 27001 and ISO 27701 certified
- Native integrations cover major CRM platforms
Cons
- Pricing is sales led; quote based plans only
- Smaller user base relative to North America focused
- AI features are layered, not deeply AI native
- Contact reveals consume subscription credits
- On-demand mobile verification requires Pro
- CRM enrichment carries separate pricing
Pricing
What each one costs
Published pricing signals only. Where a tool has not established a price, that is what it says — never a zero and never "free".
Lusha
- Model
- Freemium
Free plan available; paid plans start at $36 per user per month annual
See full pricingCognism
- Model
- Custom
Contact Sales
See full pricingNext step
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