Simplified

Simplified is an AI marketing workspace that combines campaign agents with writing, graphic design, video creation, social publishing, approvals, analytics, and workflow automation. Its 2026 positioning centers increasingly on Riley, an AI marketing agent that can coordinate campaign work from a brief through creation, approval, publishing, and performance review.

1. Campaign execution: Riley can interpret a plain-language campaign brief, plan the channel mix and schedule, create copy, designs, and video assets, queue work for human approval, publish approved content, and report on performance. Simplified also sells campaign credits for specific deliverables such as a batch of social posts, an email sequence, or a set of paid-ad variants, so buyers should not assume every campaign credit automatically produces all three formats together.
2. Brand governance: Simplified now distinguishes its traditional Brand Kit from the broader Brand Brain. Brand Kit handles core visual identity such as logos, colors, and fonts, while Brand Brain adds brand voice, messaging frameworks, product knowledge, audience context, and compliance rules. These settings can feed Simplified’s writer, design, video, scheduler, chatbot, and automated workflows so different tools work from shared brand context.
3. Content production: the platform includes AI writing, image and graphic design, presentations, ad creative, video generation and editing, short-form video repurposing, social content, and browser-based creative tools. Teams can create, edit, organize, review, and publish assets from the same workspace rather than relying on separate writing, design, video, and scheduling products for each stage.
4. Automation and publishing: Simplified’s agentic workflows can sequence research, writing, design, approval, scheduling, publishing, and analysis, with context passed between specialized agents. Human approval gates can be inserted before publication, while supported workflows can publish to platforms including Instagram, LinkedIn, Facebook, X, and TikTok and feed performance results into subsequent runs. Simplified currently lists Starter pricing from $79 per month, with the trial including five campaign runs alongside AI writing and design allowances.

Simplified is most relevant to small marketing teams, agencies, and businesses that want content creation, brand controls, approvals, social publishing, and repeatable AI-driven campaign workflows managed within one marketing environment.