AI Hotel CRM & Marketing
Cloudbeds Digital Marketing Suite
SF 8.4AI hotel marketing for direct bookings
Contact sales
AI Hotel CRM & Marketing
Sojern
SF 8.4AI travel marketing platform for hotels
Contact sales
Quick decision guide
Choose based on your workflow
Cloudbeds Digital Marketing Suite may fit better if...
- Campaign Automation
- Hotel Websites
- Metasearch Management
Sojern may fit better if...
- AI Targeting
- Programmatic Ads
- Metasearch Support
Overview
How each tool is described
Cloudbeds Digital Marketing Suite
What is Cloudbeds Digital Marketing Suite?
Cloudbeds Digital Marketing is a hospitality advertising and online-visibility solution for lodging businesses that combines metasearch advertising, Hotel Performance Max, retargeting, OTA advertising, reputation tools, and campaign reporting inside the Cloudbeds platform. It is positioned within Cloudbeds’ broader Revenue Marketing portfolio and is designed primarily to increase visibility and generate bookings through paid digital channels.
- Demand generation: Hotel PMax runs Google Performance Max for Travel Goals campaigns across Search, Maps, Display, YouTube, Gmail, and other Google inventory, using Google travel signals and automated optimization. Retargeting targets travelers who visited a property website or booking engine without completing a reservation and lets hotels create ads, set campaign budgets, and monitor performance from Cloudbeds.
- Metasearch and OTA advertising: Metasearch Ads can distribute a property’s campaign across Google Hotel Ads and Google Travel Promotion Ads, Tripadvisor Direct Booking-MAX where eligible, and Trivago while Cloudbeds manages the underlying connections and aggregated campaign reporting. OTA Ads, introduced in 2026, separately lets eligible properties create cost-per-click campaigns on Expedia search results from Cloudbeds Digital Marketing.
- Operational fit: the Digital Marketing Performance Dashboard brings together campaign status, spend, booked revenue, reservations, ROI, and other performance metrics. Cloudbeds can connect attributed direct reservations back to reservation records, while its Booking Engine supplies live rates and availability for functions such as metasearch and Google booking links.
- Commercial considerations: Digital Marketing is offered as a Revenue Marketing add-on rather than through publicly listed fixed subscription tiers. Individual advertising products can involve subscriptions, campaign budgets, and Cloudbeds credits, so buyers should confirm available modules, eligibility, recurring fees, and advertising spend requirements for their property.
Cloudbeds Digital Marketing is particularly relevant to lodging businesses that want metasearch, Google advertising, retargeting, and selected OTA campaigns managed alongside the Cloudbeds systems already handling reservations, distribution, and direct bookings.
Sojern
What is Sojern?
Sojern is a travel marketing platform that helps hotels, destinations, attractions, airlines, and other travel businesses reach travelers throughout the booking journey. It combines traveler data, audience targeting, digital advertising, campaign optimization, and guest engagement tools to help hospitality brands attract potential guests, increase direct bookings, and measure marketing performance.
- Traveler audience targeting: Sojern uses travel-specific data and behavioral insights to help brands identify and reach audiences based on factors such as travel intent, interests, booking behavior, and destination preferences.
- Digital advertising campaigns: the platform supports targeted campaigns across channels such as display, search, social, and other digital environments, helping travel businesses promote offers and reach potential customers during travel planning.
- Hospitality marketing workflows: hotels and travel brands can use Sojern’s tools for customer acquisition, direct booking campaigns, retargeting, and audience engagement rather than relying only on broad advertising platforms.
- Travel industry analytics: Sojern provides reporting and optimization capabilities that help marketers evaluate campaign performance, understand traveler engagement, and improve advertising decisions.
Sojern is most suitable for hospitality and travel organizations that need marketing technology built around traveler behavior and booking intent rather than general-purpose advertising tools.
Side-by-side
Key differences
Criteria
AI Hotel CRM & MarketingCloudbeds Digital Marketing Suite
AI Hotel CRM & MarketingSojern
Best for
AI Hotel CRM & Marketing
AI Hotel CRM & Marketing
Score
8.4/10
8.4/10
Pricing
Contact sales
Contact sales
Category / audience
AI Hotel Management & Operations Software › AI Hotel CRM & Marketing
- direct bookings
- metasearch
- hotel digital marketing
AI Hotel Management & Operations Software › AI Hotel CRM & Marketing
- hotel marketing
- travel advertising
- AI targeting
Feature check
Side-by-side feature check
Feature
Cloudbeds Digital Marketing Suite
Sojern
Campaign AutomationBuild retargeting campaigns with AI optimization
-
Hotel WebsitesCreate conversion-focused websites for direct bookings
-
Metasearch ManagementManage metasearch visibility across travel channels
-
Retargeting AdsReach visitors who left without booking
-
Performance ReportingTrack campaign results and booking return
-
PMS IntegrationConnect marketing activity with Cloudbeds data
-
12 capabilities compared.12 differentiating rows are shown first.
Use cases
Who they're built for
Cloudbeds Digital Marketing Suite
- Grow direct hotel booking revenueRun campaigns that bring travelers back to your website
- Reduce dependence on online agenciesPromote direct offers before guests complete OTA bookings
- Launch retargeting without large teamsUse AI optimization to build campaigns faster internally
Sojern
- Run hotel digital advertising campaignsReach travelers using AI-powered intent data for hotel teams
- Increase direct demand for propertiesDrive bookings outside purely OTA-dependent channels for hotel teams
- Support hotels without ad specialistsUse managed services for campaign execution support for hotel teams
The trade-offs
Pros & cons of each tool
Trade-offs
Cloudbeds Digital Marketing Suite
Pros
- Connects marketing work directly with Cloudbeds ecosystem
- AI retargeting helps lean hotel teams move faster
- Useful for independent hotels needing practical marketing support
Cons
- Best value depends on Cloudbeds platform alignment
- Campaign success still requires budget and oversight
- Not a replacement for every specialist agency
Trade-offs
Sojern
Pros
- Travel-specific audience data supports better targeting
- Managed service helps lean hotel marketing teams
- Strong hospitality adoption and RateGain backing clearly
Cons
- Campaign value depends on meaningful ad budget
- Not a replacement for hotel CRM tools
- Pricing and media spend require careful scoping
Final verdict
Best fit depends on your workflow
Current catalog data shows meaningful overlap between Cloudbeds Digital Marketing Suite and Sojern. Use the signals below to decide based on workflow, ecosystem, pricing, and implementation fit.
Differentiators available
Cloudbeds Digital Marketing Suite has 4 visible decision signals and Sojern has 4.
Choose Cloudbeds Digital Marketing Suite if…
- Grow direct hotel booking revenue
- Reduce dependence on online agencies
- Launch retargeting without large teams
- Campaign Automation
Choose Sojern if…
- Run hotel digital advertising campaigns
- Increase direct demand for properties
- Support hotels without ad specialists
- AI Targeting
TRY THEM YOURSELF
See which one fits your workflow
Both tools have their strengths, the best way to decide is to spend a few minutes inside each.