Cloudbeds Digital Marketing Suite

Cloudbeds Digital Marketing is a hospitality advertising and online-visibility solution for lodging businesses that combines metasearch advertising, Hotel Performance Max, retargeting, OTA advertising, reputation tools, and campaign reporting inside the Cloudbeds platform. It is positioned within Cloudbeds’ broader Revenue Marketing portfolio and is designed primarily to increase visibility and generate bookings through paid digital channels.

1. Demand generation: Hotel PMax runs Google Performance Max for Travel Goals campaigns across Search, Maps, Display, YouTube, Gmail, and other Google inventory, using Google travel signals and automated optimization. Retargeting targets travelers who visited a property website or booking engine without completing a reservation and lets hotels create ads, set campaign budgets, and monitor performance from Cloudbeds.
2. Metasearch and OTA advertising: Metasearch Ads can distribute a property’s campaign across Google Hotel Ads and Google Travel Promotion Ads, Tripadvisor Direct Booking-MAX where eligible, and Trivago while Cloudbeds manages the underlying connections and aggregated campaign reporting. OTA Ads, introduced in 2026, separately lets eligible properties create cost-per-click campaigns on Expedia search results from Cloudbeds Digital Marketing.
3. Operational fit: the Digital Marketing Performance Dashboard brings together campaign status, spend, booked revenue, reservations, ROI, and other performance metrics. Cloudbeds can connect attributed direct reservations back to reservation records, while its Booking Engine supplies live rates and availability for functions such as metasearch and Google booking links.
4. Commercial considerations: Digital Marketing is offered as a Revenue Marketing add-on rather than through publicly listed fixed subscription tiers. Individual advertising products can involve subscriptions, campaign budgets, and Cloudbeds credits, so buyers should confirm available modules, eligibility, recurring fees, and advertising spend requirements for their property.

Cloudbeds Digital Marketing is particularly relevant to lodging businesses that want metasearch, Google advertising, retargeting, and selected OTA campaigns managed alongside the Cloudbeds systems already handling reservations, distribution, and direct bookings.