AI Marketing Analytics Software
Hyros
SF 7.9AI ad tracking and attribution platform today
From $230/moPricing varies by plan and use case; confirm current details with the vendor.
AI Marketing Analytics Software
Northbeam
SF 8.2Marketing attribution platform with media mix modeling
From $1500/moPaid plans start at $1500 per month per public sources
Quick decision guide
Choose based on your workflow
Hyros may fit better if...
- AI Ad Tracking
- Privacy Recovery
- Email Tracking
Northbeam may fit better if...
- Media Mix Modeling
- Incrementality Testing
- Cross Channel
Overview
How each tool is described
Hyros
What is HYROS?
HYROS is an ad tracking and attribution platform for ecommerce, SaaS, information-product, and call-based businesses. Its current AI Swarm Tracking offering connects customer activity and revenue across longer buying journeys, then feeds attributed conversion data back into advertising platforms for campaign optimization.
- Revenue attribution: HYROS is designed to follow conversions beyond the initial click or purchase, including delayed sales, repeat orders, subscription rebills, long-term customer value, free-trial conversions, booked calls, and closed deals. This lets advertisers trace downstream revenue back to the ads and acquisition sources that originally generated the customer.
- Ad-platform feedback: attributed conversion and customer-value data can be pushed back to Meta, Google, and TikTok so their bidding and targeting systems receive signals that may be missing from native platform attribution. HYROS can also surface its attribution data directly inside supported ad-manager workflows.
- Integrations, API, and MCP: documented connections include Shopify, WooCommerce, Stripe, PayPal, ClickFunnels, Kajabi, Calendly, Zapier, Meta Ads, Google Ads, and TikTok Ads. HYROS also provides an automation API and a Claude-compatible MCP/LLM interface for connecting attribution data to custom dashboards, reporting systems, applications, and automated workflows.
- Commercial considerations: pricing currently scales with tracked monthly revenue and starts at $69 per month for businesses tracking up to $5,000 in monthly revenue. HYROS currently presents this as one core plan with customized setup, including full tracking, integrations, AI ad data, setup assistance, training, and its LLM/Claude MCP interface.
HYROS is most relevant to performance advertisers whose conversions extend beyond a simple same-session purchase, particularly businesses measuring subscriptions, repeat revenue, customer lifetime value, long sales cycles, or call-to-close funnels.
Northbeam
What is Northbeam?
Northbeam is a marketing measurement platform for ecommerce and growth teams that combines first-party multi-touch attribution, cross-channel reporting, incrementality testing, media mix modeling, and ad-platform optimization signals.
- Attribution model: Northbeam combines its first-party pixel and order data with advertising-platform data and offers seven attribution models. Its proprietary multi-touch models are Clicks-Only, Clicks + Modeled Views, and Clicks + Deterministic Views. The last of these uses verified impression data from participating ad platforms rather than statistically inferring whether someone saw an ad.
- Cross-channel measurement: dashboards bring spend, attributed revenue, ROAS, CAC, customer journeys, campaign performance, and creative results across channels into one view. Native connections include platforms such as Meta, Google, TikTok, Snapchat, Pinterest, Microsoft Ads, and Amazon Ads, with APIs and additional integration paths available for other data sources.
- Decision and activation tools: MMM+ models channel efficiency, seasonality, promotional effects, forecasts, and alternative budget allocations, with daily optimization scenarios rather than only periodic modeling. Incrementality adds automated lift testing. Northbeam Apex can send Northbeam-attributed conversion signals back to participating ad platforms for optimization; Meta currently has the most developed Apex workflow, while availability and optimization behavior differ by platform.
- Commercial considerations: Northbeam currently offers Growth, Starter, Professional, and Enterprise paths based largely on advertising scale and measurement requirements. Starter targets brands spending under $1.5 million annually on ads; Professional targets teams spending up to $500,000 monthly and adds unlimited users, exports, integrations, MCP access, and dedicated media strategy support. Enterprise is aimed at teams above $500,000 monthly and adds deeper data access, regional dashboards, and higher-touch support. Incrementality is optional from Professional upward, while MMM+ is listed as an Enterprise option.
Northbeam is most relevant to ecommerce and growth teams with meaningful paid-media spend that want an independent measurement layer for daily channel and creative decisions, while also connecting short-term attribution with causal testing and longer-range budget modeling.
Side-by-side
Key differences
Criteria
AI Marketing Analytics SoftwareHyros
AI Marketing Analytics SoftwareNorthbeam
Best for
AI Marketing Analytics Software
AI Marketing Analytics Software
Score
7.9/10
8.2/10
Pricing
From $230/mo
From $1500/mo
Category / audience
AI Marketing & Content Software › AI Marketing Analytics Software
- multi-touch attribution
- ad tracking
- AI attribution
AI Marketing & Content Software › AI Marketing Analytics Software
- marketing attribution
- media measurement
- multi-touch attribution
OVERLAP
Where Hyros and Northbeam are similar
Both tools cover similar catalog signals. The deciding factor is usually workflow fit, implementation needs, and ecosystem fit.
1 capabilities0 workflows
Shared capabilities
Capability overlap
Feature check
Side-by-side feature check
Feature
Hyros
Northbeam
AI Ad TrackingAI driven ad tracking across paid media
-
Privacy RecoveryRecover signal lost from privacy and browser
-
Email TrackingTrack email marketing across captured paid media
-
Funnel AnalyticsFunnel analytics across captured paid media journey
-
Long Term ValueTrack long term ROI across captured campaigns
-
Media Mix ModelingMedia mix modeling across captured paid media
-
11 capabilities compared.10 differentiating rows are shown first.
The trade-offs
Pros & cons of each tool
Trade-offs
Hyros
Pros
- AI driven ad tracking with multi touch attribution included
- Recovers tracking signal lost from privacy and browser changes
- Affordable paid plans relative to enterprise attribution platforms today
Cons
- Polarizing reviews; some advertisers find platform overpriced today
- Steep learning curve relative to plug and play tools
- Tracking accuracy claims debated across paid media community
Trade-offs
Northbeam
Pros
- Multi touch attribution and media mix modeling across paid
- Incrementality testing across captured paid media data today
- Established attribution vendor across scaled brands at scale
Cons
- Pricing built for serious paid media programs at scale
- Output modeling varies by data volume and quality today
- Attribution platform best fit for ecommerce paid media
Final verdict
Best fit depends on your workflow
Current catalog data shows meaningful overlap between Hyros and Northbeam. Use the signals below to decide based on workflow, ecosystem, pricing, and implementation fit.
Shared catalog overlap
Hyros and Northbeam share 1 catalog signal, so the decision should focus on fit rather than broad capability alone.
Differentiators available
Hyros has 4 visible decision signals and Northbeam has 4.
Score signal
Northbeam has the higher SoftFinders Score in the current catalog data.
Choose Hyros if…
- AI Ad Tracking
- Privacy Recovery
- Email Tracking
- multi-touch attribution
Choose Northbeam if…
- Media Mix Modeling
- Incrementality Testing
- Cross Channel
- marketing attribution
TRY THEM YOURSELF
See which one fits your workflow
Both tools have their strengths, the best way to decide is to spend a few minutes inside each.