Northbeam

Northbeam is a marketing measurement platform for ecommerce and growth teams that combines first-party multi-touch attribution, cross-channel reporting, incrementality testing, media mix modeling, and ad-platform optimization signals.

1. Attribution model: Northbeam combines its first-party pixel and order data with advertising-platform data and offers seven attribution models. Its proprietary multi-touch models are Clicks-Only, Clicks + Modeled Views, and Clicks + Deterministic Views. The last of these uses verified impression data from participating ad platforms rather than statistically inferring whether someone saw an ad.
2. Cross-channel measurement: dashboards bring spend, attributed revenue, ROAS, CAC, customer journeys, campaign performance, and creative results across channels into one view. Native connections include platforms such as Meta, Google, TikTok, Snapchat, Pinterest, Microsoft Ads, and Amazon Ads, with APIs and additional integration paths available for other data sources.
3. Decision and activation tools: MMM+ models channel efficiency, seasonality, promotional effects, forecasts, and alternative budget allocations, with daily optimization scenarios rather than only periodic modeling. Incrementality adds automated lift testing. Northbeam Apex can send Northbeam-attributed conversion signals back to participating ad platforms for optimization; Meta currently has the most developed Apex workflow, while availability and optimization behavior differ by platform.
4. Commercial considerations: Northbeam currently offers Growth, Starter, Professional, and Enterprise paths based largely on advertising scale and measurement requirements. Starter targets brands spending under $1.5 million annually on ads; Professional targets teams spending up to $500,000 monthly and adds unlimited users, exports, integrations, MCP access, and dedicated media strategy support. Enterprise is aimed at teams above $500,000 monthly and adds deeper data access, regional dashboards, and higher-touch support. Incrementality is optional from Professional upward, while MMM+ is listed as an Enterprise option.

Northbeam is most relevant to ecommerce and growth teams with meaningful paid-media spend that want an independent measurement layer for daily channel and creative decisions, while also connecting short-term attribution with causal testing and longer-range budget modeling.