AI Experience Analytics
Smartlook
Session replay across web and mobile
- SF Score
- 7.4/10
- Pricing
- Contact sales
Compare tools
2 of 4 tools selected
AI Experience Analytics
Hotjar
Heatmaps and recordings for UX insight
- SF Score
- 8.8/10
- Pricing
- Free · Paid
Add third toolCompare up to 4 side by side
Compare features, strengths, trade-offs, and best-fit use cases.
Comparing
Where each one leads
Read straight from the published figures below — not a ranking, and not a recommendation.
Highest SF Score
Hotjar8.8/10
2 of 2 are scored
Only one with a free plan
HotjarFree plan
free-plan status established for all 2
At a glance
The short version
The facts each tool publishes, lined up so you can scan down a column. Anything the catalog does not establish is marked as such rather than counted against the tool.
Smartlook
- SF Score
- 7.4 / 10
- Free plan
- Not offered
- Category
- AI Analytics Software › AI Experience Analytics
Hotjar
- SF Score
- 8.8 / 10
- Free plan
- Available
- Category
- AI Analytics Software › AI Experience Analytics
Key differences
Where these tools actually diverge
The decision dimensions that separate this set, with each tool's own position stated plainly. No winner is declared — fit depends on your workflow.
Positioned for
Smartlook
AI Experience Analytics
Hotjar
AI Experience Analytics
Pricing model
Smartlook
Contact sales
Hotjar
Free · Paid
SoftFinders Score
Smartlook
7.4 / 10
Hotjar
8.8 / 10
Feature comparison
Capability matrix
Grouped by area. Every state carries a word as well as a colour, and anything the catalog has not established stays neutral rather than counting as a missing feature.
3 rows differ 2 identical
| Capability | | |
|---|---|---|
| Overview | ||
| SF Score | 7.4 / 10Value | 8.8 / 10Value |
| Pricing model | CustomValue | FreemiumValue |
| Free plan | No | Yes |
| Category | AI Analytics Software › AI Experience AnalyticsValue | AI Analytics Software › AI Experience AnalyticsValue |
| Core features | ||
| Funnel AnalysisHighlights drop offs across conversion paths | Yes | Yes |
Scroll the matrix sideways to see every column.
Listed by one tool only
9 capabilities are published by a single tool in this set. That does not mean the others lack them — only that the catalog has not established an answer either way.
- Session RecordingsShows web and mobile user journeys
- Event TrackingDefines actions without heavy engineering work
- Crash ReportsConnects crashes with replayed user sessions
- Heatmap ViewsVisualizes clicks taps and page engagement
- Mobile AnalyticsTracks app behavior across supported platforms
- Heatmap ReportsShows clicks, movement, and scroll behavior
- Session ReplayReplays visitor journeys for usability review
- Feedback WidgetsCollects user reactions directly on pages
- AI SurveysGenerates survey questions and summarizes responses
Use cases
What each tool is built for
The workflows each tool publishes for itself. Cards appear only for tools that list use cases.
Smartlook
- Review mobile app user journeys
- Investigate funnel drop off points
- Analyze website events without developers
- Understand crashes with session context
- Compare heatmap behavior across pages
+1 more on the Smartlook profile
Hotjar
- Review landing page user behavior
- Analyze checkout funnel friction quickly
- Collect feedback after page visits
- Compare heatmaps after design changes
- Investigate website issues from support
+1 more on the Hotjar profile
Pros & cons
Strengths and compromises
Each tool's published strengths and the compromises that come with them, as supplied — not scored or ranked against each other. Longer lists fold; nothing is left out.
Smartlook
Pros
- Combines recordings events funnels and crash context
- Useful replay coverage across web and mobile
- Event creation reduces repeated developer dependency for teams
Cons
- End of Sale timing creates serious buyer risk
- Long-term roadmap should be confirmed before purchase
- Less suitable for fresh public launch recommendations
Hotjar
Pros
- Fast setup for heatmaps recordings and feedback
- AI survey summaries reduce manual analysis effort
- Good entry point for lightweight UX research
- Free tier supports 200,000 monthly sessions
- New accounts receive fifteen-day Growth trials
- Combines behavioral evidence with direct user feedback
- Single tracking tag supports multiple analytics workflows
- Free plan includes several third-party integrations
- Conversion funnels included in the free plan
Cons
- Not built for full enterprise metric governance
- Session caps can limit high traffic investigations
- Contentsquare packaging requires careful buyer review today
- Free replays capture only 5% of sessions
- Free surveys allow 100 monthly responses
- Advanced Sense AI requires paid plans
- Analytics and feedback have separate subscription plans
- New masking rules cannot change historical recordings
Pricing
What each one costs
Published pricing signals only. Where a tool has not established a price, that is what it says — never a zero and never "free".
Smartlook
- Model
- Custom
Contact Sales
See full pricingHotjar
- Model
- Freemium
Free plan available; paid plans now align with Contentsquare packaging.
See full pricingNext step
Ready to try one?
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