Hotjar

Hotjar is the behavioral analytics and user-feedback product that is now part of Contentsquare. Its core tools, including heatmaps, session replay, surveys, feedback, and user research, have been incorporated into the wider Contentsquare experience analytics platform, which is now the destination for new sign-ups.

1. Behavioral analysis: heatmaps show where visitors click, move, and scroll, while session replay reconstructs individual journeys so teams can investigate hesitation, repeated actions, errors, and abandonment. Contentsquare now extends these workflows with Funnels, Journey Analysis, Error Monitoring, and other experience analytics capabilities.
2. AI and feedback: surveys collect direct customer input and include AI-assisted question generation, sentiment analysis, and response summaries. Contentsquare's Sense AI adds replay and heatmap summaries, natural-language analysis through Sense Chat, and deeper automated investigations through Sense Analyst.
3. Implementation checks: teams should assess tracking deployment, privacy and masking configuration, session volumes, survey requirements, integrations, user permissions, and which web or app journeys require behavioral capture before rollout.
4. Commercial considerations: new customers now choose among Contentsquare Free, Growth, Pro, and Enterprise plans rather than the former standalone Hotjar packages. Session allowances, surveys, integrations, advanced analytics, and Sense AI availability differ by plan and add-on.

Hotjar remains relevant for buyers searching for its familiar heatmap, replay, and feedback workflows, but those capabilities should now be evaluated as part of the broader Contentsquare platform rather than as a separate new-customer analytics product.