AI Hotel CRM & Marketing
Sojern
SF 8.4AI travel marketing platform for hotels
Contact sales
AI Hotel CRM & Marketing
Revinate Marketing
SF 8.6Hotel CRM and email marketing platform
Contact sales
Quick decision guide
Choose based on your workflow
Sojern may fit better if...
- AI Targeting
- Programmatic Ads
- Metasearch Support
Revinate Marketing may fit better if...
- Guest CRM
- Email Campaigns
- PMS Segmentation
Overview
How each tool is described
Sojern
What is Sojern?
Sojern is a travel marketing platform that helps hotels, destinations, attractions, airlines, and other travel businesses reach travelers throughout the booking journey. It combines traveler data, audience targeting, digital advertising, campaign optimization, and guest engagement tools to help hospitality brands attract potential guests, increase direct bookings, and measure marketing performance.
- Traveler audience targeting: Sojern uses travel-specific data and behavioral insights to help brands identify and reach audiences based on factors such as travel intent, interests, booking behavior, and destination preferences.
- Digital advertising campaigns: the platform supports targeted campaigns across channels such as display, search, social, and other digital environments, helping travel businesses promote offers and reach potential customers during travel planning.
- Hospitality marketing workflows: hotels and travel brands can use Sojern’s tools for customer acquisition, direct booking campaigns, retargeting, and audience engagement rather than relying only on broad advertising platforms.
- Travel industry analytics: Sojern provides reporting and optimization capabilities that help marketers evaluate campaign performance, understand traveler engagement, and improve advertising decisions.
Sojern is most suitable for hospitality and travel organizations that need marketing technology built around traveler behavior and booking intent rather than general-purpose advertising tools.
Revinate Marketing
What is Revinate Marketing?
Revinate Marketing is a hotel email marketing and guest-engagement product built on Revinate Core, the company’s hospitality customer data platform. It uses unified guest profiles and hotel-specific segmentation to create targeted one-time and automated campaigns intended to increase direct bookings, repeat stays, and ancillary revenue.
- Guest data foundation: Revinate Core connects with more than 140 PMS, restaurant, spa, golf, and other hospitality systems. Identity Resolution merges duplicate records—including profiles affected by OTA-masked emails or data-entry differences—into Rich Guest Profiles containing reservation history, engagement, loyalty information, preferences, and other available guest data. Marketers can then build segments from those unified records rather than working from separate PMS exports and mailing lists.
- Email creation and targeting: Revinate Marketing provides a drag-and-drop email composer, one-time and automated campaigns, campaign reporting, click tracking, contact lists, and segmentation from the underlying guest database. Its AI-enhanced composer can generate headings, body copy, calls to action, and images, while features such as the Content Auditor help identify missing links, image URLs, or alt text before campaigns are sent.
- Revenue-focused automation: Marketing Pro adds A/B testing, guest preferences, UTM tagging, qualification campaigns, drip/nurture campaigns, upsell campaigns, and cancellation-recovery automation. Revinate also offers Shopping Cart Abandonment, which captures partial booking data when supported by the booking engine and can trigger follow-up campaigns to bring high-intent guests back to complete a direct reservation; this should be evaluated separately from the standard Pro feature list rather than assumed to be included automatically.
- Commercial structure: Revinate does not publish fixed subscription prices. Its current Marketing plans page presents the Core Data Platform as the foundation, with Starter adding essential email-marketing capabilities and Pro adding deeper segmentation and automation features. Some functionality, integrations, and advanced services are separately contracted or sold as add-ons, so buyers need to confirm PMS and booking-engine compatibility as well as the exact automation and data integrations included in their quote.
Revinate Marketing is most relevant to hotels and hotel groups that already hold meaningful first-party guest data and want that data cleaned, segmented, and activated through hospitality-specific email campaigns and revenue automations rather than through a general-purpose email marketing platform.
Side-by-side
Key differences
Criteria
AI Hotel CRM & MarketingSojern
AI Hotel CRM & MarketingRevinate Marketing
Best for
AI Hotel CRM & Marketing
AI Hotel CRM & Marketing
Score
8.4/10
8.6/10
Pricing
Contact sales
Contact sales
Category / audience
AI Hotel Management & Operations Software › AI Hotel CRM & Marketing
- hotel marketing
- travel advertising
- AI targeting
AI Hotel Management & Operations Software › AI Hotel CRM & Marketing
- hotel CRM
- guest profiles
- campaign automation
Feature check
Side-by-side feature check
Feature
Sojern
Revinate Marketing
AI TargetingUses traveler intent for audience selection
-
Programmatic AdsRuns hotel display and video campaigns
-
Metasearch SupportSupports hotel visibility across search channels
-
Guest EngagementCovers pre-stay and post-stay marketing
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Campaign AnalyticsMeasures performance across travel marketing channels
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Managed ServiceProvides campaign help for hotel marketers
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12 capabilities compared.12 differentiating rows are shown first.
Use cases
Who they're built for
Sojern
- Run hotel digital advertising campaignsReach travelers using AI-powered intent data for hotel teams
- Increase direct demand for propertiesDrive bookings outside purely OTA-dependent channels for hotel teams
- Support hotels without ad specialistsUse managed services for campaign execution support for hotel teams
Revinate Marketing
- Run hotel email marketing campaignsSend targeted campaigns using guest stay data for hotel teams
- Build repeat guest revenue programsUse segmentation to encourage direct repeat bookings for hotel teams
- Clean and centralize guest profilesImprove marketing quality with better guest data for hotel teams
The trade-offs
Pros & cons of each tool
Trade-offs
Sojern
Pros
- Travel-specific audience data supports better targeting
- Managed service helps lean hotel marketing teams
- Strong hospitality adoption and RateGain backing clearly
Cons
- Campaign value depends on meaningful ad budget
- Not a replacement for hotel CRM tools
- Pricing and media spend require careful scoping
Trade-offs
Revinate Marketing
Pros
- Strong hotel-specific CRM and email depth
- Good fit for independent and mid-market hotels
- Guest data engine supports better segmentation clearly
Cons
- Pricing is request-based and needs scoping
- Value depends on active campaign ownership clearly
- Very small hotels may need simpler tools
Final verdict
Best fit depends on your workflow
Current catalog data shows meaningful overlap between Sojern and Revinate Marketing. Use the signals below to decide based on workflow, ecosystem, pricing, and implementation fit.
Differentiators available
Sojern has 4 visible decision signals and Revinate Marketing has 4.
Score signal
Revinate Marketing has the higher SoftFinders Score in the current catalog data.
Choose Sojern if…
- Run hotel digital advertising campaigns
- Increase direct demand for properties
- Support hotels without ad specialists
- AI Targeting
Choose Revinate Marketing if…
- Run hotel email marketing campaigns
- Build repeat guest revenue programs
- Clean and centralize guest profiles
- Guest CRM
TRY THEM YOURSELF
See which one fits your workflow
Both tools have their strengths, the best way to decide is to spend a few minutes inside each.