SIDE-BY-SIDE COMPARISON

CompareSurfevsApollo.io

Review features, pricing signals, strengths, and trade-offs before choosing.

Generated from current catalog profiles Catalog profile signals Use-case comparison
AI Sales Prospecting Software

Surfe

SF 7.5

LinkedIn to CRM prospecting workflow platform

Free · PaidPro from $23/moFree plan available; paid plans start at $23 per user per month annual
AI Sales Prospecting Software

Apollo.io

SF 8.9

AI sales intelligence and engagement platform

Free · PaidPro from $49/moFree plan available; paid plans start at $49 per user per month annual

Quick decision guide

Choose based on your workflow

Surfe may fit better if...

  • LinkedIn Extension
  • Contact Enrichment
  • AI Assistance

Apollo.io may fit better if...

  • B2B Database
  • Email Sequences
  • Built In Dialer

Overview

How each tool is described

Surfe

Surfe is a LinkedIn to CRM workflow and prospecting platform with AI assistance, used by sales teams and SDR teams to capture LinkedIn profiles into the CRM, enrich prospect records with verified contact data, and run prospecting workflows through a Chrome extension, with AI assistance layered across the platform that has been built around LinkedIn to CRM workflows for serious revenue teams across global sales customers and broader segments today.

Surfe fits sales teams and SDR teams that already work primarily in LinkedIn and want a focused LinkedIn to CRM capture and enrichment workflow with AI assistance, rather than a general sales intelligence database without LinkedIn integration depth across the prospecting program at scale across global sales markets. Pricing has free and published paid tiers aligned to seat count and credit volume across global sales programs and serious customers today.

View full Surfe profile

Apollo.io

Apollo.io is an AI heavy sales intelligence and engagement platform, used by sales teams and SDRs to find verified contact data, run email sequences, and execute multichannel outreach across the prospecting and engagement program through a B2B contact database with email, mobile, and dialer features layered across the established platform that has been built around prospecting and outreach for many years across global sales markets and customers language communities today.

Apollo.io fits SDR teams, founders, and growth stage sales teams that want a serious sales intelligence and engagement platform with a free starting tier and credit based paid plans, rather than an enterprise data tool with sales led pricing and lengthy contract cycles. Public reviews note data accuracy varies by segment and credit limits can pinch heavy users. Pricing has free and published paid tiers across global sales markets today.

View full Apollo.io profile

Side-by-side

Key differences

Criteria
AI Sales Prospecting SoftwareSurfe
AI Sales Prospecting SoftwareApollo.io
Best for
AI Sales Prospecting Software
AI Sales Prospecting Software
Score
7.5/10
8.9/10
Pricing
Free · PaidPro from $23/mo
Free · PaidPro from $49/mo
Category / audience
AI Sales & CRM Software › AI Sales Prospecting Software
  • ai assistance
  • chrome extension
  • prospecting
+4 more
AI Sales & CRM Software › AI Sales Prospecting Software
  • email sequences
  • ai sales intelligence
  • b2b contact database
+4 more

OVERLAP

Where Surfe and Apollo.io are similar

Both tools cover similar catalog signals. The deciding factor is usually workflow fit, implementation needs, and ecosystem fit.

2 capabilities0 workflows

Shared capabilities

Capability overlap

  • CRM SyncSync captured contacts across major CRM platforms
  • Free TierFree starting plan available across new users

Feature check

Side-by-side feature check

Feature
Surfe
Apollo.io
LinkedIn ExtensionChrome extension across LinkedIn captured prospect profiles
-
Contact EnrichmentEnrich contacts across captured LinkedIn prospect profiles
-
AI AssistanceAI assistance across the LinkedIn prospecting workflow
-
Workflow AutomationAutomate workflows across LinkedIn to CRM steps
-
B2B DatabaseVerified contacts across 270M+ B2B database
-
Email SequencesRun multichannel email sequences across SDR teams
-
10 capabilities compared.8 differentiating rows are shown first.

Use cases

Who they're built for

Surfe

  • Capture LinkedIn prospects fast todayCapture LinkedIn prospects fast across Chrome extension workflow
  • Enrich captured LinkedIn contacts todayEnrich captured LinkedIn contacts across verified B2B data
  • Sync prospects into CRM todaySync prospects into CRM across captured LinkedIn workflow
View full Surfe profile

Apollo.io

  • Build prospect lists at scaleBuild prospect lists across Apollo B2B database for outreach
  • Run cold email sequences todayRun cold email sequences across SDR teams at scale
  • Enrich CRM contact records todayEnrich CRM contact records across captured Apollo data
View full Apollo.io profile

The trade-offs

Pros & cons of each tool

Trade-offs

Surfe

Pros
  • Affordable LinkedIn focused prospecting platform with free tier
  • Chrome extension workflow across LinkedIn captured prospects today
  • Strong CRM sync across captured LinkedIn contact data
Cons
  • Smaller public review base; specialist LinkedIn focused vendor
  • LinkedIn focused; limited depth across other prospecting channels
Trade-offs

Apollo.io

Pros
  • Massive contact database with affordable per seat plans
  • Free starting tier across new sales teams today
  • Combines prospecting and engagement across single platform
Cons
  • Public reviews note data accuracy varies by segment
  • Credit limits can pinch heavy outbound prospecting users

Shared trade-offs

Catalog data lists these trade-offs for both tools.

Cons
  • AI features are layered, not deeply AI native

Final verdict

Apollo.io has the stronger catalog fit

Catalog verdict · medium confidence

Current catalog data gives Apollo.io more decision signals for this pair. Verify pricing, setup effort, and ecosystem fit before committing.

Shared catalog overlap

Surfe and Apollo.io share 2 catalog signals, so the decision should focus on fit rather than broad capability alone.

Differentiators available

Surfe has 4 visible decision signals and Apollo.io has 4.

Score signal

Apollo.io has the higher SoftFinders Score in the current catalog data.

TRY THEM YOURSELF

See which one fits your workflow

Both tools have their strengths, the best way to decide is to spend a few minutes inside each.