AI Sales Prospecting Software
Surfe
SF 7.5LinkedIn to CRM prospecting workflow platform
Free · PaidPro from $23/moFree plan available; paid plans start at $23 per user per month annual
AI Sales Prospecting Software
Lusha
SF 8.2B2B contact data and prospecting platform
Free · PaidPro from $36/moFree plan available; paid plans start at $36 per user per month annual
Quick decision guide
Choose based on your workflow
Surfe may fit better if...
- LinkedIn Extension
- CRM Sync
- AI Assistance
Lusha may fit better if...
- Verified Contacts
- API Access
- AI Enrichment
Overview
How each tool is described
Surfe
What is Surfe?
Surfe is a sales intelligence and CRM workflow platform that helps go-to-market teams capture, enrich, and manage prospect information directly from LinkedIn and other sales workflows. It connects LinkedIn prospecting activity with CRM systems, allowing sales teams to collect contact details, update records, and maintain customer data without repeatedly switching between separate tools.
- LinkedIn prospecting workflow: Surfe allows sales professionals to capture LinkedIn profile information, identify relevant contacts, and transfer prospect data into sales workflows while keeping LinkedIn as part of the prospecting process.
- CRM enrichment and synchronization: teams can enrich and update CRM records with contact information gathered during prospecting, helping maintain more accurate customer databases and reducing manual data entry.
- Sales collaboration tools: Surfe helps sales teams share prospect information, organize relationship data, and coordinate outreach activities across revenue workflows.
- Revenue team fit: the platform is designed for sales teams, recruiters, agencies, and RevOps professionals that rely on LinkedIn-based prospecting and need stronger connections between social selling activities and their CRM.
Surfe is most suitable for organizations that use LinkedIn as a major prospecting channel and want to connect relationship-building activities with structured CRM workflows.
Lusha
What is Lusha?
Lusha is a B2B sales intelligence platform that helps sales and marketing teams find business contacts, enrich company records, and identify potential prospects using contact and company data. It provides tools for prospect discovery, contact verification, CRM enrichment, and sales workflow support to help teams build targeted outreach lists and maintain more accurate customer records.
- Prospecting and contact discovery: Lusha allows users to search for companies and professionals using business data filters, helping sales teams identify relevant decision-makers based on factors such as industry, role, location, and company characteristics.
- Contact enrichment: teams can enrich CRM records and prospect lists with additional business information, helping improve data quality and reduce gaps in customer and lead records.
- Sales workflow integration: Lusha connects with sales processes through browser extensions, CRM integrations, and APIs, allowing users to access prospect information while working within existing sales tools.
- Buying signals and targeting: Lusha provides company and prospect insights that help teams prioritize outreach opportunities and focus sales efforts on accounts that match their target criteria.
Lusha is most suitable for sales, marketing, and recruiting teams that need access to B2B contact intelligence and prospecting tools to support outbound campaigns, lead generation, and data enrichment workflows.
Side-by-side
Key differences
Criteria
AI Sales Prospecting SoftwareSurfe
AI Sales Prospecting SoftwareLusha
Best for
AI Sales Prospecting Software
AI Sales Prospecting Software
Score
7.5/10
8.2/10
Pricing
Free · PaidPro from $23/mo
Free · PaidPro from $36/mo
Category / audience
AI Sales & CRM Software › AI Sales Prospecting Software
- ai assistance
- chrome extension
- prospecting
AI Sales & CRM Software › AI Sales Prospecting Software
- api access
- chrome extension
- prospecting
OVERLAP
Where Surfe and Lusha are similar
Both tools cover similar catalog signals. The deciding factor is usually workflow fit, implementation needs, and ecosystem fit.
1 capabilities1 workflows
Shared capabilities
Capability overlap
Shared workflows
Workflow overlap
Feature check
Side-by-side feature check
Feature
Surfe
Lusha
LinkedIn ExtensionChrome extension across LinkedIn captured prospect profiles
-
Contact EnrichmentEnrich contacts across captured LinkedIn prospect profiles
-
CRM SyncSync captured contacts across major CRM platforms
-
AI AssistanceAI assistance across the LinkedIn prospecting workflow
-
Workflow AutomationAutomate workflows across LinkedIn to CRM steps
-
Chrome ExtensionLinkedIn Chrome extension across captured prospect profiles
-
11 capabilities compared.10 differentiating rows are shown first.
Use cases
Who they're built for
Surfe
- Enrich captured LinkedIn contacts todayEnrich captured LinkedIn contacts across verified B2B data
- Sync prospects into CRM todaySync prospects into CRM across captured LinkedIn workflow
- Start free with Surfe todayStart free with Surfe across new SDR teams
Lusha
- Find verified B2B contacts todayFind verified B2B contacts across captured prospect records
- Enrich CRM contact records todayEnrich CRM contact records across captured Lusha data
- Start free with Lusha todayStart free with Lusha across new sales teams
The trade-offs
Pros & cons of each tool
Trade-offs
Surfe
Pros
- Affordable LinkedIn focused prospecting platform with free tier
- Chrome extension workflow across LinkedIn captured prospects today
- Strong CRM sync across captured LinkedIn contact data
Cons
- Smaller public review base; specialist LinkedIn focused vendor
- LinkedIn focused; limited depth across other prospecting channels
Trade-offs
Lusha
Pros
- Affordable prospecting platform with free starting tier
- Chrome extension workflow across LinkedIn captured prospects
- Verified email and phone across captured B2B contacts
Cons
- Public reviews note data coverage varies by region
- Limited depth relative to enterprise sales intelligence platforms
Shared trade-offs
Catalog data lists these trade-offs for both tools.
Cons
- AI features are layered, not deeply AI native
Final verdict
Best fit depends on your workflow
Current catalog data shows meaningful overlap between Surfe and Lusha. Use the signals below to decide based on workflow, ecosystem, pricing, and implementation fit.
Shared catalog overlap
Surfe and Lusha share 2 catalog signals, so the decision should focus on fit rather than broad capability alone.
Differentiators available
Surfe has 4 visible decision signals and Lusha has 4.
Score signal
Lusha has the higher SoftFinders Score in the current catalog data.
Choose Surfe if…
- Enrich captured LinkedIn contacts today
- Sync prospects into CRM today
- Start free with Surfe today
- LinkedIn Extension
Choose Lusha if…
- Find verified B2B contacts today
- Enrich CRM contact records today
- Start free with Lusha today
- Verified Contacts