AI Hotel Reputation Management
TrustYou
SF 8.5Hospitality AI for reputation and feedback
Contact sales
AI Hotel Reputation Management
ReviewPro by Shiji
SF 8.4Enterprise reputation management inside Shiji
Contact sales
Quick decision guide
Choose based on your workflow
TrustYou may fit better if...
- Sentiment Insights
- Portfolio Views
- Hospitality AI
ReviewPro by Shiji may fit better if...
- Benchmark Tools
- Shiji Ecosystem
- Insight Reports
Overview
How each tool is described
TrustYou
What is TrustYou?
TrustYou is a hospitality technology platform that combines guest-feedback management, reputation intelligence, customer data, and conversational AI for hotels and travel businesses. Its current product portfolio is organized around the Customer Experience Platform (CXP), Customer Data Platform (CDP), and TrustYou Agent.
- Guest feedback: CXP brings hotel reviews and guest surveys into a centralized environment, with sentiment analysis, competitor benchmarking, reporting, and reputation-management tools. Response AI can generate review replies, although surveys and AI-response capabilities depend on the selected CXP tier.
- Customer data: CDP combines information from PMS platforms, booking systems, loyalty programs, CXP feedback, and other connected sources into unified guest profiles. Audience AI builds and updates segments from stay history, preferences, behaviors, and other guest data, which can then be activated through connected marketing tools such as Mailchimp.
- AI agents: TrustYou Agent supports several hospitality workflows. The Booking Agent handles pre-booking questions, recommendations, and direct-booking assistance; the Guest Agent acts as a digital concierge for service requests, recommendations, feedback, and upselling; and the Staff Agent gives employees access to operational procedures, service standards, compliance information, and other internal knowledge.
- Pricing and packaging: TrustYou sells CXP, CDP, and TrustYou Agent separately. With annual billing, CXP Lite currently starts at $75 per property per month, CDP at $350, and the base TrustYou Agent at $100. CXP surveys begin with the $130 Essential tier, while unlimited Response AI is included in the $180 Professional tier. TrustYou Agent also carries a one-time setup fee, with additional skills and messaging channels priced separately.
TrustYou is most relevant to hospitality businesses that want reputation management, guest-data unification, personalized marketing, and conversational AI within the same vendor ecosystem. Buyers should compare which of the three products they actually require, the integrations needed to connect their hotel systems, and the additional modules, agent skills, and channels necessary for their intended workflows.
ReviewPro by Shiji
What is ReviewPro by Shiji?
ReviewPro by Shiji, now branded Reviewpro Reputation, is a hospitality reputation and guest-feedback platform for collecting online reviews and surveys, analyzing guest sentiment, benchmarking performance, responding to reviews, and converting feedback into operational cases. The current product covers reputation management, competitor benchmarking, surveys, AI responses, case management, and reporting.
- Reputation monitoring: Reviewpro aggregates reviews from more than 140 sources in 45 languages and analyzes over 700 hospitality-specific concepts in 17 languages. Its proprietary Global Review Index™ (GRI™) provides a standardized reputation score, while the Competitive Quality Index™ (CQI™) compares a property with its selected competitors. Teams can also benchmark properties within a hotel group and analyze feedback by department, source, traveler type, room, and other attributes.
- Guest surveys: hotels can collect feedback during or after a stay using customizable survey templates delivered through channels including email, WhatsApp, and SMS. Survey results can be filtered by fields such as room number, room type, length of stay, corporate account, and loyalty level, while prompts can direct satisfied guests toward public review channels.
- AI responses and operational workflows: Reviewpro’s AI analyzes sentiment and uses Property Insights to incorporate hotel-specific characteristics, improvements, and brand context into suggested responses. Teams can generate responses individually or in batches of up to 20, but the current workflow keeps a human in the loop: staff review and can edit each response before publication. Case Management can automatically create cases from defined feedback rules, send alerts, assign operational follow-up, apply escalation workflows, and track issues through resolution.
- Portfolio and system integration: Reviewpro supports multi-property reporting and competitor benchmarking and provides API connectivity to hotel systems, including PMS and BI environments. Shiji also offers a deeper integration with Daylight PMS that can surface Reviewpro guest-satisfaction information directly within PMS workflows. The platform is used by independent hotels as well as regional and multinational hotel groups.
Reviewpro Reputation is most relevant to hotels and hotel groups that want online reputation monitoring, structured guest surveys, competitive benchmarking, AI-assisted review responses, and service-recovery workflows managed from the same hospitality-specific feedback platform.
Side-by-side
Key differences
Criteria
AI Hotel Reputation ManagementTrustYou
AI Hotel Reputation ManagementReviewPro by Shiji
Best for
AI Hotel Reputation Management
AI Hotel Reputation Management
Score
8.5/10
8.4/10
Pricing
Contact sales
Contact sales
Category / audience
AI Hotel Management & Operations Software › AI Hotel Reputation Management
- hotel reputation
- guest feedback
- AI response
AI Hotel Management & Operations Software › AI Hotel Reputation Management
- hotel reputation
- guest surveys
- ReviewPro
OVERLAP
Where TrustYou and ReviewPro by Shiji are similar
Both tools cover similar catalog signals. The deciding factor is usually workflow fit, implementation needs, and ecosystem fit.
3 capabilities0 workflows
Shared capabilities
Capability overlap
Feature check
Side-by-side feature check
Feature
TrustYou
ReviewPro by Shiji
Sentiment InsightsFinds recurring issues across guest comments
-
Portfolio ViewsTracks reputation across multiple properties and markets
-
Hospitality AISupports hotel specific AI feedback workflows
-
Benchmark ToolsCompares reputation performance across properties and brands
-
Shiji EcosystemConnects with broader hospitality technology stack
-
Insight ReportsHighlights service gaps and reputation patterns
-
9 capabilities compared.6 differentiating rows are shown first.
Use cases
Who they're built for
TrustYou
- Monitor hotel reputation across sourcesTrack reviews and feedback from connected channels across properties
- Analyze guest sentiment by topicFind recurring service issues across guest comments and surveys
- Improve review response consistency processesSupport faster replies with AI response tools and workflows
ReviewPro by Shiji
- Manage enterprise hotel reputation workflowsCentralize reviews surveys and response processes together for hotels
- Connect feedback with Shiji systemsUse ecosystem data to support guest insight and reporting
- Analyze sentiment across review sourcesFind service patterns from multilingual guest comments and surveys
The trade-offs
Pros & cons of each tool
Trade-offs
TrustYou
Pros
- Mature hospitality reputation platform with AI depth
- Survey and review workflows work together well
- Strong fit for multi property hotel groups
Cons
- Very small hotels may not need breadth
- Pricing and packages require sales discussions for hotels
- Setup takes planning across many feedback sources
Trade-offs
ReviewPro by Shiji
Pros
- Enterprise reputation depth suits hotel groups for hotels
- Shiji ecosystem alignment supports connected workflows for hotels
- AI response management reduces manual reply work
Cons
- Small hotels may find platform heavy for hotels
- Best value depends on ecosystem alignment for hotels
- Implementation planning matters across many properties for hotels
Final verdict
Best fit depends on your workflow
Current catalog data shows meaningful overlap between TrustYou and ReviewPro by Shiji. Use the signals below to decide based on workflow, ecosystem, pricing, and implementation fit.
Shared catalog overlap
TrustYou and ReviewPro by Shiji share 3 catalog signals, so the decision should focus on fit rather than broad capability alone.
Differentiators available
TrustYou has 4 visible decision signals and ReviewPro by Shiji has 4.
Score signal
TrustYou has the higher SoftFinders Score in the current catalog data.
Choose TrustYou if…
- Monitor hotel reputation across sources
- Analyze guest sentiment by topic
- Improve review response consistency processes
- Sentiment Insights
Choose ReviewPro by Shiji if…
- Manage enterprise hotel reputation workflows
- Connect feedback with Shiji systems
- Analyze sentiment across review sources
- Benchmark Tools
TRY THEM YOURSELF
See which one fits your workflow
Both tools have their strengths, the best way to decide is to spend a few minutes inside each.