The Hotels Network

The Hotels Network (THN) is a hotel direct-booking and website-personalization platform that was acquired by Lighthouse in April 2025 and now forms part of Lighthouse’s broader commercial technology offering. THN focuses on converting more hotel website visitors through personalized messaging, predictive targeting, price comparison, direct-channel benchmarking, and newer AI-assisted guest acquisition tools.

1. Website personalization: Hotels can create pop-up and inline campaigns, use more than 40 targeting options and triggers, compare their direct rates with OTAs, apply price-matching strategies when disparities appear, run A/B tests, and tailor website messages or offers to different visitor segments.
2. Predictive personalization: Predictive Personalization uses hospitality-specific machine learning to assign visitors a value score based on their likelihood to book. Hotels can then target low-intent visitors with incentives, avoid unnecessary discounting for higher-intent users, or present different messages and upsell opportunities according to predicted booking behavior.
3. Direct-channel intelligence: BenchDirect measures hotel website and booking-engine performance across areas including traffic, bookings and pickup, future demand, rates and disparities, and visitor behavior. It also benchmarks performance against market and competitor data and includes THN-specific measures such as the DirectBookingIndex.
4. AI guest acquisition and service: KITT is an AI receptionist that handles hotel questions and booking-related conversations across channels including phone, webchat, WhatsApp, and email. Connect AI addresses a different stage of the journey by helping hotels make brand-controlled content, live rates, availability, and direct-booking paths available through AI travel discovery, including Lighthouse’s direct-booking experience inside ChatGPT.

The Hotels Network is most relevant to properties with meaningful direct website traffic that want to improve conversion, reduce unnecessary discounting, benchmark direct-channel performance, and extend their direct-booking presence into AI-assisted travel discovery. Buyers should also consider how THN’s capabilities fit within the wider Lighthouse platform rather than evaluating it only as a standalone hotel marketing product.