AI Hotel CRM & Marketing
The Hotels Network
SF 8.6AI direct booking conversion for hotels
Contact sales
AI Hotel CRM & Marketing
Revinate Marketing
SF 8.6Hotel CRM and email marketing platform
Contact sales
Quick decision guide
Choose based on your workflow
The Hotels Network may fit better if...
- AI Personalization
- Price Comparison
- Conversion Nudges
Revinate Marketing may fit better if...
- Guest CRM
- Email Campaigns
- PMS Segmentation
Overview
How each tool is described
The Hotels Network
What is The Hotels Network?
The Hotels Network (THN) is a hotel direct-booking and website-personalization platform that was acquired by Lighthouse in April 2025 and now forms part of Lighthouse’s broader commercial technology offering. THN focuses on converting more hotel website visitors through personalized messaging, predictive targeting, price comparison, direct-channel benchmarking, and newer AI-assisted guest acquisition tools.
- Website personalization: Hotels can create pop-up and inline campaigns, use more than 40 targeting options and triggers, compare their direct rates with OTAs, apply price-matching strategies when disparities appear, run A/B tests, and tailor website messages or offers to different visitor segments.
- Predictive personalization: Predictive Personalization uses hospitality-specific machine learning to assign visitors a value score based on their likelihood to book. Hotels can then target low-intent visitors with incentives, avoid unnecessary discounting for higher-intent users, or present different messages and upsell opportunities according to predicted booking behavior.
- Direct-channel intelligence: BenchDirect measures hotel website and booking-engine performance across areas including traffic, bookings and pickup, future demand, rates and disparities, and visitor behavior. It also benchmarks performance against market and competitor data and includes THN-specific measures such as the DirectBookingIndex.
- AI guest acquisition and service: KITT is an AI receptionist that handles hotel questions and booking-related conversations across channels including phone, webchat, WhatsApp, and email. Connect AI addresses a different stage of the journey by helping hotels make brand-controlled content, live rates, availability, and direct-booking paths available through AI travel discovery, including Lighthouse’s direct-booking experience inside ChatGPT.
The Hotels Network is most relevant to properties with meaningful direct website traffic that want to improve conversion, reduce unnecessary discounting, benchmark direct-channel performance, and extend their direct-booking presence into AI-assisted travel discovery. Buyers should also consider how THN’s capabilities fit within the wider Lighthouse platform rather than evaluating it only as a standalone hotel marketing product.
Revinate Marketing
What is Revinate Marketing?
Revinate Marketing is a hotel email marketing and guest-engagement product built on Revinate Core, the company’s hospitality customer data platform. It uses unified guest profiles and hotel-specific segmentation to create targeted one-time and automated campaigns intended to increase direct bookings, repeat stays, and ancillary revenue.
- Guest data foundation: Revinate Core connects with more than 140 PMS, restaurant, spa, golf, and other hospitality systems. Identity Resolution merges duplicate records—including profiles affected by OTA-masked emails or data-entry differences—into Rich Guest Profiles containing reservation history, engagement, loyalty information, preferences, and other available guest data. Marketers can then build segments from those unified records rather than working from separate PMS exports and mailing lists.
- Email creation and targeting: Revinate Marketing provides a drag-and-drop email composer, one-time and automated campaigns, campaign reporting, click tracking, contact lists, and segmentation from the underlying guest database. Its AI-enhanced composer can generate headings, body copy, calls to action, and images, while features such as the Content Auditor help identify missing links, image URLs, or alt text before campaigns are sent.
- Revenue-focused automation: Marketing Pro adds A/B testing, guest preferences, UTM tagging, qualification campaigns, drip/nurture campaigns, upsell campaigns, and cancellation-recovery automation. Revinate also offers Shopping Cart Abandonment, which captures partial booking data when supported by the booking engine and can trigger follow-up campaigns to bring high-intent guests back to complete a direct reservation; this should be evaluated separately from the standard Pro feature list rather than assumed to be included automatically.
- Commercial structure: Revinate does not publish fixed subscription prices. Its current Marketing plans page presents the Core Data Platform as the foundation, with Starter adding essential email-marketing capabilities and Pro adding deeper segmentation and automation features. Some functionality, integrations, and advanced services are separately contracted or sold as add-ons, so buyers need to confirm PMS and booking-engine compatibility as well as the exact automation and data integrations included in their quote.
Revinate Marketing is most relevant to hotels and hotel groups that already hold meaningful first-party guest data and want that data cleaned, segmented, and activated through hospitality-specific email campaigns and revenue automations rather than through a general-purpose email marketing platform.
Side-by-side
Key differences
Criteria
AI Hotel CRM & MarketingThe Hotels Network
AI Hotel CRM & MarketingRevinate Marketing
Best for
AI Hotel CRM & Marketing
AI Hotel CRM & Marketing
Score
8.6/10
8.6/10
Pricing
Contact sales
Contact sales
Category / audience
AI Hotel Management & Operations Software › AI Hotel CRM & Marketing
- website personalization
- direct booking
- hotel marketing
AI Hotel Management & Operations Software › AI Hotel CRM & Marketing
- hotel CRM
- guest profiles
- campaign automation
Feature check
Side-by-side feature check
Feature
The Hotels Network
Revinate Marketing
AI PersonalizationAdapts website content to visitor behavior
-
Price ComparisonShows direct rates against OTA pricing
-
Conversion NudgesEncourages visitors to complete direct bookings
-
A/B TestingTests messages and offers on websites
-
Exit RecoveryTargets visitors before booking abandonment clearly
-
Lighthouse LinkConnects roadmap with commercial intelligence clearly
-
12 capabilities compared.12 differentiating rows are shown first.
Use cases
Who they're built for
The Hotels Network
- Improve hotel website booking conversionPersonalize direct booking journeys for website visitors for hotel teams
- Reduce dependence on OTA bookingsShow value and rate transparency for direct channels
- Test booking messages and offersRun experiments across key website conversion moments for hotel teams
Revinate Marketing
- Run hotel email marketing campaignsSend targeted campaigns using guest stay data for hotel teams
- Build repeat guest revenue programsUse segmentation to encourage direct repeat bookings for hotel teams
- Clean and centralize guest profilesImprove marketing quality with better guest data for hotel teams
The trade-offs
Pros & cons of each tool
Trade-offs
The Hotels Network
Pros
- Direct booking focus is very clear clearly
- AI personalization supports higher website conversion clearly
- Lighthouse ownership may expand commercial context clearly
Cons
- Low website traffic limits measurable value clearly
- Active testing is needed for best returns
- Roadmap may shift under Lighthouse packaging clearly
Trade-offs
Revinate Marketing
Pros
- Strong hotel-specific CRM and email depth
- Good fit for independent and mid-market hotels
- Guest data engine supports better segmentation clearly
Cons
- Pricing is request-based and needs scoping
- Value depends on active campaign ownership clearly
- Very small hotels may need simpler tools
Final verdict
Best fit depends on your workflow
Current catalog data shows meaningful overlap between The Hotels Network and Revinate Marketing. Use the signals below to decide based on workflow, ecosystem, pricing, and implementation fit.
Differentiators available
The Hotels Network has 4 visible decision signals and Revinate Marketing has 4.
Choose The Hotels Network if…
- Improve hotel website booking conversion
- Reduce dependence on OTA bookings
- Test booking messages and offers
- AI Personalization
Choose Revinate Marketing if…
- Run hotel email marketing campaigns
- Build repeat guest revenue programs
- Clean and centralize guest profiles
- Guest CRM
TRY THEM YOURSELF
See which one fits your workflow
Both tools have their strengths, the best way to decide is to spend a few minutes inside each.