Quid

Quid is an AI-powered consumer and market intelligence platform that analyzes social conversations, reviews, forums, news, search activity, company and investment information, patents, and private business data to explain changing markets, competitive activity, and consumer behavior.

1. Intelligence workflow: teams build datasets around business questions such as brand perception, product trends, consumer needs, or competitive shifts. Quid organizes those signals so users can analyze themes, sentiment, attention, narratives, positioning, and emerging trends across time.
2. Agentic analysis: Q Agents monitor defined datasets for selected signals or changes, execute multi-step analysis when conditions are met, and produce source-backed Insight Briefs. Ask Q, also marketed on some Quid pages as Ask Quid, provides conversational access to those models and datasets through natural-language questions.
3. AI ecosystem: Q Access exposes Quid models, Ask Q, and Q Agents through Model Context Protocol and provides integrations for Microsoft Teams and Slack. Quid’s broader integration layer also supports standard API protocols, while its MCP connection can make Quid datasets accessible to compatible AI clients including ChatGPT, Claude, and Microsoft Copilot.
4. Commercial considerations: Quid does not primarily price by seats or modules. Its current commercial model aligns pricing with the projects, insights, and strategic support being delivered, ranging from focused research engagements to broader enterprise programs.

Quid is particularly relevant to strategy, consumer-insights, brand, and innovation teams that need large volumes of external market signals turned into source-backed research and recurring intelligence rather than another standalone analytics dashboard.