Talkwalker

Talkwalker, now Lumen by Talkwalker, is a social listening, media monitoring, and consumer intelligence platform for brands, agencies, communications teams, and insights professionals. The rebrand reflects Talkwalker's closer integration with Hootsuite, while retaining the same core data, reports, workflows, and integrations.

1. Monitoring and benchmarking: Lumen tracks conversations about brands, competitors, campaigns, industries, and emerging topics across more than 30 social platforms and approximately 150 million web sources. Teams can use real-time alerts, dashboards, reports, historical analysis, social benchmarking, sentiment data, and conversation trends to monitor reputation and market activity.
2. AI analysis: Talkwalker's Blue Silk AI supports sentiment and seven-emotion analysis, logo and video recognition, speech-to-text, semantic Conversation Clusters, and forecasting of metrics such as mentions, reach, and engagement. Its generative AI capabilities can classify conversations and summarize large datasets, dashboards, reports, alerts, and sudden conversation spikes.
3. Consumer and customer intelligence: Public social and media conversations can be analyzed alongside reviews, surveys, support interactions, and other owned customer-feedback data. This allows teams to examine reputation, customer needs, campaign response, product issues, audience sentiment, and emerging risks without limiting analysis to public social posts alone.
4. Plans and enterprise scale: Pricing is quote-based, with current Core, Analyze, and Business plans. Core includes social listening, media monitoring, dashboards, alerts, AI summaries, AI Agent access, and LLM Insights; Analyze increases results volume and topic/channel capacity; Business adds substantially higher result volumes, more historical data, additional AI usage, more workspaces, and enterprise governance capabilities. All current plans include unlimited users.

Lumen by Talkwalker is most relevant to organizations that need broad, continuous intelligence across social, web, media, and customer-feedback sources rather than isolated social-media monitoring. Its value depends on required data breadth, historical depth, reporting complexity, AI-analysis needs, and whether the resulting intelligence is used across PR, marketing, consumer research, and customer-experience teams.