Brandwatch

Brandwatch is an enterprise consumer intelligence, social media management, and influencer marketing suite for researching online conversations, managing social channels, analyzing competitors and audiences, and running creator campaigns. Consumer Research draws insights from more than 100 million online sources and an archive containing over 1.4 trillion posts dating back to 2008.

1. Consumer intelligence: Consumer Research supports brand and competitor monitoring, market research, sentiment analysis, trend discovery, audience and conversation segmentation, dashboards, alerts, and analysis of first-party data alongside online conversations. Brandwatch says roughly 496 million new posts are added to its searchable data each day.
2. AI analysis: Iris AI provides conversational research through Ask Iris, generates charts and summaries, helps build Boolean queries, and explains trends, spikes, anomalies, topics, and social-content performance. Consumer Research separately includes AI-based image analysis and Brightview custom classifiers, which teams can train to categorize conversations according to their own research requirements.
3. Operational fit: Brandwatch Social Media Management includes Publish, Advertise, Engage, Measure, Benchmark, and Listen for content planning, approvals, engagement, analytics, competitive benchmarking, and listening. Influence adds discovery across a database of more than 65 million creators, relationship and campaign management, deliverable tracking, payments, and reporting.
4. Commercial considerations: Brandwatch offers separate Consumer Intelligence, Social Media Management, and Influencer Marketing solutions with standard through enterprise packages, but it does not publish fixed subscription prices on its plans page. Prospective customers are directed to request a demonstration and discuss the required solution and scope with Brandwatch.

Brandwatch is particularly relevant to larger marketing, research, social, and agency teams that need large-scale consumer listening, social-channel operations, influencer workflows, and AI-assisted research within a connected enterprise ecosystem.