Lifesight

Lifesight is an agentic unified marketing measurement platform that combines Causal Marketing Mix Modeling, incrementality experiments, and Causal Attribution on a shared data foundation to estimate the incremental business impact of marketing and turn those findings into budget decisions.

1. Unified causal measurement: Lifesight combines MMM for strategic allocation, incrementality testing for experimental validation, and Causal Attribution for more granular channel, campaign, ad-set, and ad-level analysis. Experiment results can calibrate the broader measurement system, while geo tests use treatment and control markets to estimate incremental lift rather than simply assigning conversion credit.
2. Planning and actioning: higher-tier capabilities include scenario-based media planning, forecasting, always-on AI budget optimization, and one-click changes to connected advertising platforms. Lifesight's agents can answer measurement questions in natural language, recommend reallocations using causal results and confidence levels, and, where enabled, execute changes within configured guardrails.
3. Data and agentic workflow: the platform brings online and offline marketing and sales data into a common measurement layer. AI agents can assist with data preparation, analysis, experimentation, anomaly detection, and budget decisions, with Claude and ChatGPT access available through MCP. Offline media, CTV, OOH, influencer, retail-media, and custom data support begins with the Precision tier.
4. Commercial considerations: Lifesight uses annual subscription pricing based on an organization's data and marketing maturity. Performance covers incrementality-adjusted Causal Attribution, geo testing, online channels, and in-platform/MCP agents; Precision adds Causal MMM, advanced experiments, planning, forecasting, autonomous optimization, and a managed measurement pod; Enterprise adds multi-brand, multi-market capabilities, complex experiments, custom agents, and global measurement support. Public dollar pricing is not listed.

Lifesight is most relevant to brands and agencies that want MMM, experiments, attribution, planning, and media optimization to operate as one causal measurement system rather than as separate reporting tools.