Triple Whale

Triple Whale is an ecommerce measurement and AI operations platform that brings marketing, sales, customer, and profitability data into one environment. It combines first-party tracking and attribution with business intelligence and Moby, its ecommerce-focused AI operator.

1. Measurement: Triple Pixel provides cross-device and cross-platform first-party tracking, while multi-touch attribution and post-purchase surveys help reconstruct how customers reached a purchase. For more advanced measurement, Triple Whale's Enterprise-level Compass offering combines attribution with incrementality testing, GeoLift experiments, and marketing mix modeling.
2. Business intelligence: Data from ecommerce stores, advertising platforms, retention channels, and other connected sources feeds customizable dashboards and reporting. Teams can create custom metrics, analyze profitability and customer cohorts, build behavioral customer segments, and query warehouse data directly through a SQL editor.
3. AI operations: Moby can answer questions about live business data, investigate performance, generate reports, monitor KPIs, create image and video assets, work with customer segments, and turn recurring tasks into automations. On Automate and Enterprise, governed Actions can extend this into execution, including pausing or scaling Meta campaigns, updating audiences, triggering marketing workflows, and handling other recurring work within configured controls.
4. Plans and scalability: Triple Whale currently offers Free, Foundation, Automate, and Enterprise tiers. Foundation adds multi-touch attribution, business intelligence, segments, SQL analysis, and Moby; Automate adds recurring AI workflows, governed Actions, creative tools, and specialist agents; Enterprise adds Compass, advanced measurement, multi-brand capabilities, custom integrations, and enterprise controls. Paid pricing varies with annual GMV and the selected package.

Triple Whale is most relevant to ecommerce teams that want attribution, business intelligence, and AI-assisted execution connected to the same underlying commerce data. Its value depends on integration coverage, advertising complexity, data quality, measurement requirements, and how much operational work a team is comfortable allowing Moby to automate.