Insider

Insider, currently marketed as Insider One, is an AI-native customer engagement platform that combines customer data management, personalization, journey orchestration, product discovery, behavioral analytics, and cross-channel messaging for marketing, ecommerce, and CRM teams.

1. Customer data and identity: Insider One builds unified customer profiles from website, mobile-app, CRM, POS, product, warehouse, and other behavioral or transactional data. Configurable identity resolution links known activity across devices and platforms, while marketers can create reusable audiences using 120+ attributes, behaviors, preferences, and triggers.
2. Journey orchestration: Architect lets teams build conditional customer journeys across 12+ channels, including email, web and app experiences, push notifications, SMS/RCS, WhatsApp, social advertising, and API-triggered actions. Journey paths can respond to customer attributes, real-time behaviors, conditions, and predictive signals rather than following one fixed campaign sequence.
3. AI capabilities: the current Insider One AI portfolio combines predictive, generative, and agentic AI. It can discover segments, generate journey structures, create campaign copy and images, predict behavior and recommendations, and analyze performance. Agent One adds specialized Shopping, Support, and Insights agents for conversational product discovery, customer support, and campaign analysis or recommendations.
4. Integration and product-discovery ecosystem: Insider One provides 100+ prebuilt integrations alongside Web and Mobile SDKs, REST APIs, webhooks, and data-warehouse connectivity. Its commerce capabilities also include Smart Recommender and Eureka Search for personalized product recommendations and onsite search, while a 2026 Snowflake Zero Copy option allows audience activation without moving raw warehouse data into Insider One.

Insider is most relevant to enterprise and growth-stage consumer brands that want customer profiles, onsite personalization, product discovery, AI-assisted decision-making, and omnichannel journey execution to operate from one connected customer-engagement stack.