Nosto

Nosto is a Commerce Experience Platform that helps ecommerce brands personalize online shopping experiences using shopper behavior, product data, and AI-driven optimization. It combines product recommendations, personalized search, category merchandising, content personalization, and experimentation tools to help retailers improve product discovery and create more relevant customer journeys across digital storefronts.

1. Commerce personalization: Nosto analyzes shopper behavior, product catalogs, and customer segments to personalize experiences such as product recommendations, search results, category pages, and onsite content.
2. Product discovery and merchandising: retailers can manage how products are presented through personalized merchandising campaigns, search optimization, category management, and audience-based shopping experiences.
3. AI and optimization: Nosto uses its experience.AI™ technology to support personalization decisions by analyzing commerce data and shopper interactions to improve relevance across the customer journey.
4. Ecommerce workflow integration: Nosto is designed to work with ecommerce platforms and marketing technologies, allowing brands to connect personalization capabilities with their existing digital commerce stack.

Nosto is most suitable for ecommerce teams that need deeper control over product discovery, personalization, and merchandising across online stores rather than relying only on standard storefront experiences.