RB2B

RB2B is a B2B website visitor identification platform that helps businesses identify companies and professional visitors browsing their websites and turn anonymous website activity into sales intelligence. It provides visitor data, enrichment, and routing workflows that allow sales and marketing teams to understand who is engaging with their website and decide how to follow up.

1. Website visitor identification: RB2B helps businesses reveal information about anonymous website visitors, including company details and professional profiles, allowing teams to understand which organizations are showing interest in their content or products.
2. Lead activation workflows: identified visitor information can be delivered into sales workflows through integrations such as Slack and CRM systems, helping teams notify relevant people and take action on high-interest visitors.
3. Intent-based prospecting: teams can use website activity signals, such as pages viewed and engagement patterns, to prioritize accounts that may be worth contacting.
4. Revenue team use cases: RB2B is designed for B2B sales and marketing teams that want additional visibility into website traffic and prospect activity, particularly when many potential buyers visit without completing forms.

RB2B is most suitable for companies with existing website traffic that want to uncover potential prospects from anonymous visitors and connect website engagement data with outbound sales processes.