Clay

Clay is an AI heavy GTM data enrichment and workflow platform, used by RevOps teams and sales engineers to build automated data enrichment workflows that combine many data providers, AI prompts, and custom logic into a single workflow that returns enriched prospect and account data into the CRM and outreach stack across the prospecting program at growth stage and serious revenue teams across many GTM customers and global markets today.

Clay fits RevOps teams and growth stage sales teams that want a flexible AI driven data enrichment workflow platform across many data sources, rather than a single source data tool with limited workflow flexibility across the prospecting program at scale. Smaller teams may find the learning curve steep relative to simpler tools. Pricing has a free starting tier and published paid plans aligned to credit volume and seat count today.