AI Sales Prospecting Software
Clay
AI driven GTM data enrichment workflows
- SF Score
- 8.5/10
- Pricing
- Free · Paid
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2 of 4 tools selected
AI Sales Prospecting Software
Ocean.io
AI platform for finding similar high-value sales prospects
- SF Score
- 7.7/10
- Pricing
- Contact sales
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Compare features, strengths, trade-offs, and best-fit use cases.
Comparing
Where each one leads
Read straight from the published figures below — not a ranking, and not a recommendation.
Highest SF Score
Clay8.5/10
2 of 2 are scored
Only one with a free plan
ClayFree plan
free-plan status established for all 2
At a glance
The short version
The facts each tool publishes, lined up so you can scan down a column. Anything the catalog does not establish is marked as such rather than counted against the tool.
Clay
- SF Score
- 8.5 / 10
- Starts at
- $149/mo
- Free plan
- Available
- Category
- AI Sales & CRM Software › AI Sales Prospecting Software
Ocean.io
- SF Score
- 7.7 / 10
- Starts at
- Not established
- Free plan
- Not offered
- Category
- AI Sales & CRM Software › AI Sales Prospecting Software
Key differences
Where these tools actually diverge
The decision dimensions that separate this set, with each tool's own position stated plainly. No winner is declared — fit depends on your workflow.
Positioned for
Clay
AI Sales Prospecting Software
Ocean.io
AI Sales Prospecting Software
Pricing model
Clay
Free · Paid
Ocean.io
Contact sales
SoftFinders Score
Clay
8.5 / 10
Ocean.io
7.7 / 10
Feature comparison
Capability matrix
Grouped by area. Every state carries a word as well as a colour, and anything the catalog has not established stays neutral rather than counting as a missing feature.
3 rows differ 4 identical
| Capability | | |
|---|---|---|
| Overview | ||
| SF Score | 8.5 / 10Value | 7.7 / 10Value |
| Pricing model | FreemiumValue | CustomValue |
| Starts at | $149/moValue | Not established |
| Free plan | Yes | No |
| Category | AI Sales & CRM Software › AI Sales Prospecting SoftwareValue | AI Sales & CRM Software › AI Sales Prospecting SoftwareValue |
| Core features | ||
| Data EnrichmentEnrich prospects across many connected data providers | Yes | Yes |
| Integrations | ||
| CRM IntegrationSync enriched data across major CRM platforms | Yes | Yes |
Scroll the matrix sideways to see every column.
Listed by one tool only
8 capabilities are published by a single tool in this set. That does not mean the others lack them — only that the catalog has not established an answer either way.
- Custom LogicBuild custom logic across enrichment workflow steps
- Outreach SyncSync enriched data across outreach engagement platforms
- Free TierFree starting plan across new RevOps users
- AI WorkflowsRun AI prompts across captured prospect rows
- Lookalike ModelingUses AI to find companies similar to your best customers
- Account DiscoveryFinds target companies from a global B2B database
- List BuildingBuilds targeted prospect lists for sales teams
- Sales IntelligenceProvides sales insights from account data
Use cases
What each tool is built for
The workflows each tool publishes for itself. Cards appear only for tools that list use cases.
Clay
- Run AI enrichment workflows today
- Combine many data providers today
- Build custom GTM workflows today
- Sync enriched data to CRM
- Sync to outreach platforms today
+2 more on the Clay profile
Ocean.io
- Discover lookalike target accounts today
- Build target account lists today
- Enrich account research records today
- Run account based prospecting today
- Sync target accounts to CRM
+1 more on the Ocean.io profile
Pros & cons
Strengths and compromises
Each tool's published strengths and the compromises that come with them, as supplied — not scored or ranked against each other. Longer lists fold; nothing is left out.
Clay
Pros
- Flexible AI enrichment workflows across many data providers
- Free starting tier across new RevOps users today
- Strong RevOps and growth stage adoption across markets
- Free plan includes waterfalls and Claygent
- Free plan includes unlimited workspace seats
- Supports bring your own API keys
- Enrichments can refresh on schedules
- Salesforce supports bidirectional audience synchronization
Cons
- Steep learning curve relative to simpler prospecting tools
- Credit consumption can scale fast across heavy workflows
- Built for RevOps teams with technical workflow comfort
- SSO and RBAC require Enterprise
Ocean.io
Pros
- Uses AI to find companies similar to your best customers
- Finds target companies across global B2B markets
- Provides sales insights from account data
Cons
- More specialised than general sales intelligence platforms
- Custom pricing requires contacting the sales team
- Focused on account discovery rather than full sales intelligence
Pricing
What each one costs
Published pricing signals only. Where a tool has not established a price, that is what it says — never a zero and never "free".
Clay
- Model
- Freemium
Free plan available; paid plans start at $149 per month
See full pricingOcean.io
- Model
- Custom
Contact Sales
See full pricingNext step
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