AI Hotel CRM & Marketing
Cloudbeds Digital Marketing Suite
SF 8.4AI hotel marketing for direct bookings
Contact sales
AI Hotel CRM & Marketing
Revinate Marketing
SF 8.6Hotel CRM and email marketing platform
Contact sales
Quick decision guide
Choose based on your workflow
Cloudbeds Digital Marketing Suite may fit better if...
- Hotel Websites
- Metasearch Management
- Retargeting Ads
Revinate Marketing may fit better if...
- Guest CRM
- Email Campaigns
- PMS Segmentation
Overview
How each tool is described
Cloudbeds Digital Marketing Suite
What is Cloudbeds Digital Marketing Suite?
Cloudbeds Digital Marketing is a hospitality advertising and online-visibility solution for lodging businesses that combines metasearch advertising, Hotel Performance Max, retargeting, OTA advertising, reputation tools, and campaign reporting inside the Cloudbeds platform. It is positioned within Cloudbeds’ broader Revenue Marketing portfolio and is designed primarily to increase visibility and generate bookings through paid digital channels.
- Demand generation: Hotel PMax runs Google Performance Max for Travel Goals campaigns across Search, Maps, Display, YouTube, Gmail, and other Google inventory, using Google travel signals and automated optimization. Retargeting targets travelers who visited a property website or booking engine without completing a reservation and lets hotels create ads, set campaign budgets, and monitor performance from Cloudbeds.
- Metasearch and OTA advertising: Metasearch Ads can distribute a property’s campaign across Google Hotel Ads and Google Travel Promotion Ads, Tripadvisor Direct Booking-MAX where eligible, and Trivago while Cloudbeds manages the underlying connections and aggregated campaign reporting. OTA Ads, introduced in 2026, separately lets eligible properties create cost-per-click campaigns on Expedia search results from Cloudbeds Digital Marketing.
- Operational fit: the Digital Marketing Performance Dashboard brings together campaign status, spend, booked revenue, reservations, ROI, and other performance metrics. Cloudbeds can connect attributed direct reservations back to reservation records, while its Booking Engine supplies live rates and availability for functions such as metasearch and Google booking links.
- Commercial considerations: Digital Marketing is offered as a Revenue Marketing add-on rather than through publicly listed fixed subscription tiers. Individual advertising products can involve subscriptions, campaign budgets, and Cloudbeds credits, so buyers should confirm available modules, eligibility, recurring fees, and advertising spend requirements for their property.
Cloudbeds Digital Marketing is particularly relevant to lodging businesses that want metasearch, Google advertising, retargeting, and selected OTA campaigns managed alongside the Cloudbeds systems already handling reservations, distribution, and direct bookings.
Revinate Marketing
What is Revinate Marketing?
Revinate Marketing is a hotel email marketing and guest-engagement product built on Revinate Core, the company’s hospitality customer data platform. It uses unified guest profiles and hotel-specific segmentation to create targeted one-time and automated campaigns intended to increase direct bookings, repeat stays, and ancillary revenue.
- Guest data foundation: Revinate Core connects with more than 140 PMS, restaurant, spa, golf, and other hospitality systems. Identity Resolution merges duplicate records—including profiles affected by OTA-masked emails or data-entry differences—into Rich Guest Profiles containing reservation history, engagement, loyalty information, preferences, and other available guest data. Marketers can then build segments from those unified records rather than working from separate PMS exports and mailing lists.
- Email creation and targeting: Revinate Marketing provides a drag-and-drop email composer, one-time and automated campaigns, campaign reporting, click tracking, contact lists, and segmentation from the underlying guest database. Its AI-enhanced composer can generate headings, body copy, calls to action, and images, while features such as the Content Auditor help identify missing links, image URLs, or alt text before campaigns are sent.
- Revenue-focused automation: Marketing Pro adds A/B testing, guest preferences, UTM tagging, qualification campaigns, drip/nurture campaigns, upsell campaigns, and cancellation-recovery automation. Revinate also offers Shopping Cart Abandonment, which captures partial booking data when supported by the booking engine and can trigger follow-up campaigns to bring high-intent guests back to complete a direct reservation; this should be evaluated separately from the standard Pro feature list rather than assumed to be included automatically.
- Commercial structure: Revinate does not publish fixed subscription prices. Its current Marketing plans page presents the Core Data Platform as the foundation, with Starter adding essential email-marketing capabilities and Pro adding deeper segmentation and automation features. Some functionality, integrations, and advanced services are separately contracted or sold as add-ons, so buyers need to confirm PMS and booking-engine compatibility as well as the exact automation and data integrations included in their quote.
Revinate Marketing is most relevant to hotels and hotel groups that already hold meaningful first-party guest data and want that data cleaned, segmented, and activated through hospitality-specific email campaigns and revenue automations rather than through a general-purpose email marketing platform.
Side-by-side
Key differences
Criteria
AI Hotel CRM & MarketingCloudbeds Digital Marketing Suite
AI Hotel CRM & MarketingRevinate Marketing
Best for
AI Hotel CRM & Marketing
AI Hotel CRM & Marketing
Score
8.4/10
8.6/10
Pricing
Contact sales
Contact sales
Category / audience
AI Hotel Management & Operations Software › AI Hotel CRM & Marketing
- direct bookings
- metasearch
- hotel digital marketing
AI Hotel Management & Operations Software › AI Hotel CRM & Marketing
- hotel CRM
- guest profiles
- campaign automation
Feature check
Side-by-side feature check
Feature
Cloudbeds Digital Marketing Suite
Revinate Marketing
Campaign AutomationBuild retargeting campaigns with AI optimization
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Hotel WebsitesCreate conversion-focused websites for direct bookings
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Metasearch ManagementManage metasearch visibility across travel channels
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Retargeting AdsReach visitors who left without booking
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Performance ReportingTrack campaign results and booking return
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PMS IntegrationConnect marketing activity with Cloudbeds data
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12 capabilities compared.12 differentiating rows are shown first.
Use cases
Who they're built for
Cloudbeds Digital Marketing Suite
- Grow direct hotel booking revenueRun campaigns that bring travelers back to your website
- Reduce dependence on online agenciesPromote direct offers before guests complete OTA bookings
- Launch retargeting without large teamsUse AI optimization to build campaigns faster internally
Revinate Marketing
- Run hotel email marketing campaignsSend targeted campaigns using guest stay data for hotel teams
- Build repeat guest revenue programsUse segmentation to encourage direct repeat bookings for hotel teams
- Clean and centralize guest profilesImprove marketing quality with better guest data for hotel teams
The trade-offs
Pros & cons of each tool
Trade-offs
Cloudbeds Digital Marketing Suite
Pros
- Connects marketing work directly with Cloudbeds ecosystem
- AI retargeting helps lean hotel teams move faster
- Useful for independent hotels needing practical marketing support
Cons
- Best value depends on Cloudbeds platform alignment
- Campaign success still requires budget and oversight
- Not a replacement for every specialist agency
Trade-offs
Revinate Marketing
Pros
- Strong hotel-specific CRM and email depth
- Good fit for independent and mid-market hotels
- Guest data engine supports better segmentation clearly
Cons
- Pricing is request-based and needs scoping
- Value depends on active campaign ownership clearly
- Very small hotels may need simpler tools
Final verdict
Best fit depends on your workflow
Current catalog data shows meaningful overlap between Cloudbeds Digital Marketing Suite and Revinate Marketing. Use the signals below to decide based on workflow, ecosystem, pricing, and implementation fit.
Differentiators available
Cloudbeds Digital Marketing Suite has 4 visible decision signals and Revinate Marketing has 4.
Score signal
Revinate Marketing has the higher SoftFinders Score in the current catalog data.
Choose Cloudbeds Digital Marketing Suite if…
- Grow direct hotel booking revenue
- Reduce dependence on online agencies
- Launch retargeting without large teams
- Hotel Websites
Choose Revinate Marketing if…
- Run hotel email marketing campaigns
- Build repeat guest revenue programs
- Clean and centralize guest profiles
- Guest CRM
TRY THEM YOURSELF
See which one fits your workflow
Both tools have their strengths, the best way to decide is to spend a few minutes inside each.