AI Hotel CRM & Marketing
Cloudbeds Digital Marketing Suite
SF 8.4AI hotel marketing for direct bookings
Contact sales
AI Hotel CRM & Marketing
The Hotels Network
SF 8.6AI direct booking conversion for hotels
Contact sales
Quick decision guide
Choose based on your workflow
Cloudbeds Digital Marketing Suite may fit better if...
- Campaign Automation
- Hotel Websites
- Metasearch Management
The Hotels Network may fit better if...
- AI Personalization
- Price Comparison
- Conversion Nudges
Overview
How each tool is described
Cloudbeds Digital Marketing Suite
What is Cloudbeds Digital Marketing Suite?
Cloudbeds Digital Marketing is a hospitality advertising and online-visibility solution for lodging businesses that combines metasearch advertising, Hotel Performance Max, retargeting, OTA advertising, reputation tools, and campaign reporting inside the Cloudbeds platform. It is positioned within Cloudbeds’ broader Revenue Marketing portfolio and is designed primarily to increase visibility and generate bookings through paid digital channels.
- Demand generation: Hotel PMax runs Google Performance Max for Travel Goals campaigns across Search, Maps, Display, YouTube, Gmail, and other Google inventory, using Google travel signals and automated optimization. Retargeting targets travelers who visited a property website or booking engine without completing a reservation and lets hotels create ads, set campaign budgets, and monitor performance from Cloudbeds.
- Metasearch and OTA advertising: Metasearch Ads can distribute a property’s campaign across Google Hotel Ads and Google Travel Promotion Ads, Tripadvisor Direct Booking-MAX where eligible, and Trivago while Cloudbeds manages the underlying connections and aggregated campaign reporting. OTA Ads, introduced in 2026, separately lets eligible properties create cost-per-click campaigns on Expedia search results from Cloudbeds Digital Marketing.
- Operational fit: the Digital Marketing Performance Dashboard brings together campaign status, spend, booked revenue, reservations, ROI, and other performance metrics. Cloudbeds can connect attributed direct reservations back to reservation records, while its Booking Engine supplies live rates and availability for functions such as metasearch and Google booking links.
- Commercial considerations: Digital Marketing is offered as a Revenue Marketing add-on rather than through publicly listed fixed subscription tiers. Individual advertising products can involve subscriptions, campaign budgets, and Cloudbeds credits, so buyers should confirm available modules, eligibility, recurring fees, and advertising spend requirements for their property.
Cloudbeds Digital Marketing is particularly relevant to lodging businesses that want metasearch, Google advertising, retargeting, and selected OTA campaigns managed alongside the Cloudbeds systems already handling reservations, distribution, and direct bookings.
The Hotels Network
What is The Hotels Network?
The Hotels Network (THN) is a hotel direct-booking and website-personalization platform that was acquired by Lighthouse in April 2025 and now forms part of Lighthouse’s broader commercial technology offering. THN focuses on converting more hotel website visitors through personalized messaging, predictive targeting, price comparison, direct-channel benchmarking, and newer AI-assisted guest acquisition tools.
- Website personalization: Hotels can create pop-up and inline campaigns, use more than 40 targeting options and triggers, compare their direct rates with OTAs, apply price-matching strategies when disparities appear, run A/B tests, and tailor website messages or offers to different visitor segments.
- Predictive personalization: Predictive Personalization uses hospitality-specific machine learning to assign visitors a value score based on their likelihood to book. Hotels can then target low-intent visitors with incentives, avoid unnecessary discounting for higher-intent users, or present different messages and upsell opportunities according to predicted booking behavior.
- Direct-channel intelligence: BenchDirect measures hotel website and booking-engine performance across areas including traffic, bookings and pickup, future demand, rates and disparities, and visitor behavior. It also benchmarks performance against market and competitor data and includes THN-specific measures such as the DirectBookingIndex.
- AI guest acquisition and service: KITT is an AI receptionist that handles hotel questions and booking-related conversations across channels including phone, webchat, WhatsApp, and email. Connect AI addresses a different stage of the journey by helping hotels make brand-controlled content, live rates, availability, and direct-booking paths available through AI travel discovery, including Lighthouse’s direct-booking experience inside ChatGPT.
The Hotels Network is most relevant to properties with meaningful direct website traffic that want to improve conversion, reduce unnecessary discounting, benchmark direct-channel performance, and extend their direct-booking presence into AI-assisted travel discovery. Buyers should also consider how THN’s capabilities fit within the wider Lighthouse platform rather than evaluating it only as a standalone hotel marketing product.
Side-by-side
Key differences
Criteria
AI Hotel CRM & MarketingCloudbeds Digital Marketing Suite
AI Hotel CRM & MarketingThe Hotels Network
Best for
AI Hotel CRM & Marketing
AI Hotel CRM & Marketing
Score
8.4/10
8.6/10
Pricing
Contact sales
Contact sales
Category / audience
AI Hotel Management & Operations Software › AI Hotel CRM & Marketing
- direct bookings
- metasearch
- hotel digital marketing
AI Hotel Management & Operations Software › AI Hotel CRM & Marketing
- website personalization
- direct booking
- hotel marketing
Feature check
Side-by-side feature check
Feature
Cloudbeds Digital Marketing Suite
The Hotels Network
Campaign AutomationBuild retargeting campaigns with AI optimization
-
Hotel WebsitesCreate conversion-focused websites for direct bookings
-
Metasearch ManagementManage metasearch visibility across travel channels
-
Retargeting AdsReach visitors who left without booking
-
Performance ReportingTrack campaign results and booking return
-
PMS IntegrationConnect marketing activity with Cloudbeds data
-
12 capabilities compared.12 differentiating rows are shown first.
Use cases
Who they're built for
Cloudbeds Digital Marketing Suite
- Grow direct hotel booking revenueRun campaigns that bring travelers back to your website
- Reduce dependence on online agenciesPromote direct offers before guests complete OTA bookings
- Launch retargeting without large teamsUse AI optimization to build campaigns faster internally
The Hotels Network
- Improve hotel website booking conversionPersonalize direct booking journeys for website visitors for hotel teams
- Reduce dependence on OTA bookingsShow value and rate transparency for direct channels
- Test booking messages and offersRun experiments across key website conversion moments for hotel teams
The trade-offs
Pros & cons of each tool
Trade-offs
Cloudbeds Digital Marketing Suite
Pros
- Connects marketing work directly with Cloudbeds ecosystem
- AI retargeting helps lean hotel teams move faster
- Useful for independent hotels needing practical marketing support
Cons
- Best value depends on Cloudbeds platform alignment
- Campaign success still requires budget and oversight
- Not a replacement for every specialist agency
Trade-offs
The Hotels Network
Pros
- Direct booking focus is very clear clearly
- AI personalization supports higher website conversion clearly
- Lighthouse ownership may expand commercial context clearly
Cons
- Low website traffic limits measurable value clearly
- Active testing is needed for best returns
- Roadmap may shift under Lighthouse packaging clearly
Final verdict
Best fit depends on your workflow
Current catalog data shows meaningful overlap between Cloudbeds Digital Marketing Suite and The Hotels Network. Use the signals below to decide based on workflow, ecosystem, pricing, and implementation fit.
Differentiators available
Cloudbeds Digital Marketing Suite has 4 visible decision signals and The Hotels Network has 4.
Score signal
The Hotels Network has the higher SoftFinders Score in the current catalog data.
Choose Cloudbeds Digital Marketing Suite if…
- Grow direct hotel booking revenue
- Reduce dependence on online agencies
- Launch retargeting without large teams
- Campaign Automation
Choose The Hotels Network if…
- Improve hotel website booking conversion
- Reduce dependence on OTA bookings
- Test booking messages and offers
- AI Personalization
TRY THEM YOURSELF
See which one fits your workflow
Both tools have their strengths, the best way to decide is to spend a few minutes inside each.