AI Guest Experience Platform
LIKE MAGIC
SF 8.4Modular platform for digital hotel journeys
Contact sales
AI Hotel CRM & Marketing
Bookboost
SF 8.6Hotel CRM with AI guest communication
From $399/moMinimum monthly fee; pricing varies by unit and modules.
Quick decision guide
Choose based on your workflow
LIKE MAGIC may fit better if...
- Digital Checkin
- Mobile Keys
- Guest Communication
Bookboost may fit better if...
- Hotel CRM
- Unified Inbox
- AI Agent
Overview
How each tool is described
LIKE MAGIC
What is LIKE MAGIC?
LIKE MAGIC is a modular hospitality guest-experience and operations platform that connects digital guest journeys, staff workflows, payments, room access, messaging, upselling, and hotel-system data within one environment for hotels and serviced apartments.
- Digital guest journey: properties can provide digital check-in and checkout, mobile room access, integrated payments, self-service requests, upsells, and guest communication from pre-arrival through the stay. The experience can be delivered without requiring guests to download a dedicated app, while digital access and payment capabilities depend on the connected hotel systems.
- Hotel operations: the Operations Platform brings central guest profiles, reservation information, task management, housekeeping, access controls, communication, and operational monitoring into a shared staff workspace. Guest requests can become assigned tasks, while housekeeping teams can receive room-status updates, assignments, and follow-up work without operating separate point solutions for each function.
- AI Connect: LIKE MAGIC does not require hotels to use one proprietary AI assistant. AI Connect is AI-agnostic and connects a hotel's preferred agent with property data and communication channels such as WhatsApp, SMS, and email. The AI can answer FAQs, handle booking inquiries and service requests, create operational tasks, and transfer complex conversations to staff with the previous context preserved.
- Integrations and architecture: LIKE MAGIC uses a modular, open architecture and supports PMS connections including Oracle Hospitality, Apaleo, and Mews; payments such as Adyen and Mews Payments; access systems including Salto and Häfele; and integrations for smart rooms, messaging, and post-stay workflows. Its Open API also exposes reservations, messaging, tasks, events, inventory, and guest-journey functions for custom integrations and automation.
LIKE MAGIC is most relevant to hotels, hotel groups, and serviced-apartment operators that want digital guest self-service and day-to-day hotel operations to share the same hospitality data and workflow layer rather than assembling numerous disconnected guest-experience tools.
Bookboost
What is Bookboost?
Bookboost is a hospitality guest-engagement platform built around a Customer Data Platform that unifies guest information and activates it across marketing automation, messaging, AI-assisted service, guest experiences, and analytics. It is designed for both individual properties and multi-property hotel groups that want guest data and communications connected in one operating environment.
- Guest data: Bookboost’s Customer Data Platform collects data from PMSs, booking engines, OTAs, direct channels, and other integrations, then cleans, deduplicates, and merges identities into unified guest profiles. These profiles support segmentation, customer lifetime value calculations, cross-property history, consent management, and personalization across the rest of the Bookboost platform.
- Engagement workflow: Journey automates reservation- and event-triggered communications across email, SMS, and WhatsApp, while Broadcasts handles targeted outbound campaigns. The Unified Inbox brings email, WhatsApp, SMS, webchat, Booking.com, Expedia, and other supported channels into one workspace with routing, assignments, and reservation context attached to conversations.
- AI assistance: the optional AI Agent uses guest and hotel context to answer routine inquiries, supports multilingual conversations, and can operate across channels such as WhatsApp, email, web chat, and social messaging. When a conversation requires staff involvement, it hands the interaction to the hotel team while preserving the conversation context.
- Commercial considerations: pricing is modular and primarily based on rooms per month. The mandatory CDP currently costs €2.20 per room per month, with a €399 minimum monthly fee; Journey, Broadcasts, Inbox, AI Agent, Guest App, and Insights are priced separately. Multi-property groups can receive volume-based commercial terms.
Bookboost is particularly relevant to hotels that want clean guest profiles, automated lifecycle communications, omnichannel service, and measurable marketing activity to operate from the same underlying guest-data layer rather than from disconnected systems.
Side-by-side
Key differences
Criteria
AI Guest Experience PlatformLIKE MAGIC
AI Hotel CRM & MarketingBookboost
Best for
AI Guest Experience Platform
AI Hotel CRM & Marketing
Score
8.4/10
8.6/10
Pricing
Contact sales
From $399/mo
Category / audience
AI Hotel Management & Operations Software › AI Guest Experience Platform
- hotel operations
- mobile key
- LIKE MAGIC
AI Hotel Management & Operations Software › AI Hotel CRM & Marketing
- ai agent
- customer data platform
- hotel CRM
Feature check
Side-by-side feature check
Feature
LIKE MAGIC
Bookboost
Digital CheckinReduces front desk arrival friction quickly
-
Mobile KeysSupports smartphone based room access workflows
-
Guest CommunicationConnects guests and staff through digital channels
-
Payment WorkflowsHandles contactless payments during guest journeys
-
Open IntegrationsConnects with hospitality systems and partners
-
Staff ToolsSupports operations teams with connected workflows
-
12 capabilities compared.12 differentiating rows are shown first.
Use cases
Who they're built for
LIKE MAGIC
- Digitize hotel arrival and departureLet guests move through check in and checkout digitally
- Add mobile key room accessReduce physical key handling with compatible lock systems
- Connect staff and guest workflowsKeep operations and guest journeys in one platform
Bookboost
- Unify guest data across hotel systemsCreate cleaner profiles for personalized hotel communication workflows
- Run multichannel hotel marketing campaignsSend targeted messages through email, SMS, and WhatsApp
- Use AI agents for guest communicationResolve routine questions using unified guest profile context
The trade-offs
Pros & cons of each tool
Trade-offs
LIKE MAGIC
Pros
- Modular approach fits existing hotel technology stacks
- Mobile key and checkin coverage is practical
- Browser based journeys reduce app download friction
Cons
- Best value depends on integration readiness for
- Custom pricing requires detailed module scoping for
- Single purpose buyers may prefer narrower tools
Trade-offs
Bookboost
Pros
- CRM and messaging are genuinely connected for
- CDP foundation improves personalization and segmentation for
- Public pricing gives buyers useful budget starting point
Cons
- Smaller hotels may not need full CRM depth
- Setup depends on guest data quality for
- Pricing grows with modules and property scale
Final verdict
Best fit depends on your workflow
Current catalog data shows meaningful overlap between LIKE MAGIC and Bookboost. Use the signals below to decide based on workflow, ecosystem, pricing, and implementation fit.
Differentiators available
LIKE MAGIC has 4 visible decision signals and Bookboost has 4.
Score signal
Bookboost has the higher SoftFinders Score in the current catalog data.
Choose LIKE MAGIC if…
- Digitize hotel arrival and departure
- Add mobile key room access
- Connect staff and guest workflows
- Digital Checkin
Choose Bookboost if…
- Unify guest data across hotel systems
- Run multichannel hotel marketing campaigns
- Use AI agents for guest communication
- Hotel CRM
TRY THEM YOURSELF
See which one fits your workflow
Both tools have their strengths, the best way to decide is to spend a few minutes inside each.