Bookboost

Bookboost is a hospitality guest-engagement platform built around a Customer Data Platform that unifies guest information and activates it across marketing automation, messaging, AI-assisted service, guest experiences, and analytics. It is designed for both individual properties and multi-property hotel groups that want guest data and communications connected in one operating environment.

1. Guest data: Bookboost’s Customer Data Platform collects data from PMSs, booking engines, OTAs, direct channels, and other integrations, then cleans, deduplicates, and merges identities into unified guest profiles. These profiles support segmentation, customer lifetime value calculations, cross-property history, consent management, and personalization across the rest of the Bookboost platform.
2. Engagement workflow: Journey automates reservation- and event-triggered communications across email, SMS, and WhatsApp, while Broadcasts handles targeted outbound campaigns. The Unified Inbox brings email, WhatsApp, SMS, webchat, Booking.com, Expedia, and other supported channels into one workspace with routing, assignments, and reservation context attached to conversations.
3. AI assistance: the optional AI Agent uses guest and hotel context to answer routine inquiries, supports multilingual conversations, and can operate across channels such as WhatsApp, email, web chat, and social messaging. When a conversation requires staff involvement, it hands the interaction to the hotel team while preserving the conversation context.
4. Commercial considerations: pricing is modular and primarily based on rooms per month. The mandatory CDP currently costs €2.20 per room per month, with a €399 minimum monthly fee; Journey, Broadcasts, Inbox, AI Agent, Guest App, and Insights are priced separately. Multi-property groups can receive volume-based commercial terms.

Bookboost is particularly relevant to hotels that want clean guest profiles, automated lifecycle communications, omnichannel service, and measurable marketing activity to operate from the same underlying guest-data layer rather than from disconnected systems.