AI Guest Experience Platform
LIKE MAGIC
SF 8.4Modular platform for digital hotel journeys
Contact sales
AI Guest Messaging & Chatbot
chatlyn
SF 8.5AI communication hub for hospitality teams
Contact sales
Quick decision guide
Choose based on your workflow
LIKE MAGIC may fit better if...
- Digital Checkin
- Mobile Keys
- Guest Communication
chatlyn may fit better if...
- Omnichannel Inbox
- AI Assistants
- Virtual Concierge
Overview
How each tool is described
LIKE MAGIC
What is LIKE MAGIC?
LIKE MAGIC is a modular hospitality guest-experience and operations platform that connects digital guest journeys, staff workflows, payments, room access, messaging, upselling, and hotel-system data within one environment for hotels and serviced apartments.
- Digital guest journey: properties can provide digital check-in and checkout, mobile room access, integrated payments, self-service requests, upsells, and guest communication from pre-arrival through the stay. The experience can be delivered without requiring guests to download a dedicated app, while digital access and payment capabilities depend on the connected hotel systems.
- Hotel operations: the Operations Platform brings central guest profiles, reservation information, task management, housekeeping, access controls, communication, and operational monitoring into a shared staff workspace. Guest requests can become assigned tasks, while housekeeping teams can receive room-status updates, assignments, and follow-up work without operating separate point solutions for each function.
- AI Connect: LIKE MAGIC does not require hotels to use one proprietary AI assistant. AI Connect is AI-agnostic and connects a hotel's preferred agent with property data and communication channels such as WhatsApp, SMS, and email. The AI can answer FAQs, handle booking inquiries and service requests, create operational tasks, and transfer complex conversations to staff with the previous context preserved.
- Integrations and architecture: LIKE MAGIC uses a modular, open architecture and supports PMS connections including Oracle Hospitality, Apaleo, and Mews; payments such as Adyen and Mews Payments; access systems including Salto and Häfele; and integrations for smart rooms, messaging, and post-stay workflows. Its Open API also exposes reservations, messaging, tasks, events, inventory, and guest-journey functions for custom integrations and automation.
LIKE MAGIC is most relevant to hotels, hotel groups, and serviced-apartment operators that want digital guest self-service and day-to-day hotel operations to share the same hospitality data and workflow layer rather than assembling numerous disconnected guest-experience tools.
chatlyn
What is chatlyn?
chatlyn is a hospitality guest communication platform that brings WhatsApp, email, webchat, Booking.com, Instagram, and Facebook Messenger conversations into one PMS-connected inbox. Reservation and guest data can appear beside each conversation, while AI handles supported interactions and PMS-triggered automation manages communications across the guest journey.
- Guest messaging: PMS integrations can synchronize reservation details, stay history, guest language, notes, preferences, and other profile information into chatlyn. Teams therefore see the conversation and relevant booking context in the same workspace rather than switching between the PMS and individual messaging applications.
- AI automation: chatlyn’s AI chatbot operates on WhatsApp and webchat, answering routine hotel questions around the clock in 100+ languages and handing conversations to staff when human judgment is required. PMS-triggered Guest Journey automation can send pre-arrival information, in-stay messages, upsell offers, and post-checkout communications based on booking and stay events.
- Implementation checks: buyers should assess PMS compatibility, required messaging channels, property and portfolio structure, AI knowledge sources, WhatsApp Business API requirements, escalation rules, and which PMS fields are available for personalization and automation. chatlyn currently lists more than a dozen direct PMS integrations alongside APIs, webhooks, and middleware options.
- Commercial considerations: pricing is custom and calculated per room across the properties covered by an agreement. chatlyn states that there are no per-agent, integration, or AI-usage fees and no feature-based package tiers. WhatsApp and SMS usage costs are passed through separately, and additional WhatsApp inboxes carry an extra charge.
chatlyn is particularly relevant to hotels and hotel groups that want guest conversations, PMS context, multilingual AI assistance, and automated guest journeys managed from one hospitality-specific communication environment.
Side-by-side
Key differences
Criteria
AI Guest Experience PlatformLIKE MAGIC
AI Guest Messaging & Chatbotchatlyn
Best for
AI Guest Experience Platform
AI Guest Messaging & Chatbot
Score
8.4/10
8.5/10
Pricing
Contact sales
Contact sales
Category / audience
AI Hotel Management & Operations Software › AI Guest Experience Platform
- hotel operations
- mobile key
- LIKE MAGIC
AI Hotel Management & Operations Software › AI Guest Messaging & Chatbot
- guest engagement
- chatlyn
- AI communication hub
Feature check
Side-by-side feature check
Feature
LIKE MAGIC
chatlyn
Digital CheckinReduces front desk arrival friction quickly
-
Mobile KeysSupports smartphone based room access workflows
-
Guest CommunicationConnects guests and staff through digital channels
-
Payment WorkflowsHandles contactless payments during guest journeys
-
Open IntegrationsConnects with hospitality systems and partners
-
Staff ToolsSupports operations teams with connected workflows
-
12 capabilities compared.12 differentiating rows are shown first.
Use cases
Who they're built for
LIKE MAGIC
- Digitize hotel arrival and departureLet guests move through check in and checkout digitally
- Add mobile key room accessReduce physical key handling with compatible lock systems
- Connect staff and guest workflowsKeep operations and guest journeys in one platform
chatlyn
- Centralize hotel communication across channelsManage guest messages from multiple platforms in one place
- Use AI assistants for guest repliesSpeed up responses while keeping staff oversight available
- Support WhatsApp based hotel conversationsServe guests where messaging demand is already high
The trade-offs
Pros & cons of each tool
Trade-offs
LIKE MAGIC
Pros
- Modular approach fits existing hotel technology stacks
- Mobile key and checkin coverage is practical
- Browser based journeys reduce app download friction
Cons
- Best value depends on integration readiness for
- Custom pricing requires detailed module scoping for
- Single purpose buyers may prefer narrower tools
Trade-offs
chatlyn
Pros
- Omnichannel coverage is broad for hospitality teams
- AI assistants support faster guest response drafting
- Combines messaging, voice, and review workflows for
Cons
- Booking conversion depth trails specialist direct-booking platforms
- Custom pricing requires a sales conversation for
- Pricing details require direct vendor confirmation before rollout
Final verdict
Best fit depends on your workflow
Current catalog data shows meaningful overlap between LIKE MAGIC and chatlyn. Use the signals below to decide based on workflow, ecosystem, pricing, and implementation fit.
Differentiators available
LIKE MAGIC has 4 visible decision signals and chatlyn has 4.
Score signal
chatlyn has the higher SoftFinders Score in the current catalog data.
Choose LIKE MAGIC if…
- Digitize hotel arrival and departure
- Add mobile key room access
- Connect staff and guest workflows
- Digital Checkin
Choose chatlyn if…
- Centralize hotel communication across channels
- Use AI assistants for guest replies
- Support WhatsApp based hotel conversations
- Omnichannel Inbox
TRY THEM YOURSELF
See which one fits your workflow
Both tools have their strengths, the best way to decide is to spend a few minutes inside each.