AI Guest Experience Platform
LIKE MAGIC
SF 8.4Modular platform for digital hotel journeys
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AI Guest Experience Platform
Duve
SF 8.7AI guest experience and upsell platform
Contact sales
Quick decision guide
Choose based on your workflow
LIKE MAGIC may fit better if...
- Mobile Keys
- Guest Communication
- Payment Workflows
Duve may fit better if...
- Guest App
- AI Upsells
- Message Hub
Overview
How each tool is described
LIKE MAGIC
What is LIKE MAGIC?
LIKE MAGIC is a modular hospitality guest-experience and operations platform that connects digital guest journeys, staff workflows, payments, room access, messaging, upselling, and hotel-system data within one environment for hotels and serviced apartments.
- Digital guest journey: properties can provide digital check-in and checkout, mobile room access, integrated payments, self-service requests, upsells, and guest communication from pre-arrival through the stay. The experience can be delivered without requiring guests to download a dedicated app, while digital access and payment capabilities depend on the connected hotel systems.
- Hotel operations: the Operations Platform brings central guest profiles, reservation information, task management, housekeeping, access controls, communication, and operational monitoring into a shared staff workspace. Guest requests can become assigned tasks, while housekeeping teams can receive room-status updates, assignments, and follow-up work without operating separate point solutions for each function.
- AI Connect: LIKE MAGIC does not require hotels to use one proprietary AI assistant. AI Connect is AI-agnostic and connects a hotel's preferred agent with property data and communication channels such as WhatsApp, SMS, and email. The AI can answer FAQs, handle booking inquiries and service requests, create operational tasks, and transfer complex conversations to staff with the previous context preserved.
- Integrations and architecture: LIKE MAGIC uses a modular, open architecture and supports PMS connections including Oracle Hospitality, Apaleo, and Mews; payments such as Adyen and Mews Payments; access systems including Salto and Häfele; and integrations for smart rooms, messaging, and post-stay workflows. Its Open API also exposes reservations, messaging, tasks, events, inventory, and guest-journey functions for custom integrations and automation.
LIKE MAGIC is most relevant to hotels, hotel groups, and serviced-apartment operators that want digital guest self-service and day-to-day hotel operations to share the same hospitality data and workflow layer rather than assembling numerous disconnected guest-experience tools.
Duve
What is Duve?
Duve is a hospitality guest experience platform that combines online check-in, a branded no-download Guest App, unified guest messaging, AI-assisted communication, upselling, mobile keys, and checkout workflows. It serves hotels, hostels, vacation rentals, and multi-property operators, with integrations connecting guest-facing workflows to PMS, payment, communication, and access-control systems.
- Guest journey: hotels can collect guest details, registration information, signatures, and payments before arrival. Guests then use the same web-based Guest App for property information, messaging, services, upsells such as room upgrades or late checkout, mobile-key access where supported, and online checkout—without installing an app.
- AI communication: DuveAI SmartReply works within the Communication Hub across WhatsApp, SMS, email, in-app chat, and supported OTA messaging. It grounds responses in reservation data, property Guest App content, configured upsells, and hotel-provided knowledge; when it cannot answer confidently, it escalates the conversation to staff rather than inventing an answer.
- Implementation checks: buyers should assess PMS and channel-manager compatibility, payment-provider setup, mobile-key hardware and integrations, available reservation data, messaging channels, automation rules, upsell configuration, and multi-property requirements. Duve maintains integrations across PMS, payment, communications, mobile-key, task-management, and other hospitality systems.
- Commercial considerations: current minimum packages are $120 per month for Basic, $150 for Pro, and $200 for Premium, while Enterprise pricing is customized. Basic centers on online check-in and the Guest App; Pro adds the Communication Hub and automation; Premium adds upselling. DuveAI SmartReply is a paid add-on rather than an automatically included feature on every subscription, and some other capabilities also carry additional charges.
Duve is particularly relevant to accommodation operators that want digital arrivals, guest communication, AI assistance, ancillary-revenue workflows, and mobile guest services connected within one guest-experience environment.
Side-by-side
Key differences
Criteria
AI Guest Experience PlatformLIKE MAGIC
AI Guest Experience PlatformDuve
Best for
AI Guest Experience Platform
AI Guest Experience Platform
Score
8.4/10
8.7/10
Pricing
Contact sales
Contact sales
Category / audience
AI Hotel Management & Operations Software › AI Guest Experience Platform
- hotel operations
- mobile key
- LIKE MAGIC
AI Hotel Management & Operations Software › AI Guest Experience Platform
- digital check-in
- guest app
- hotel upselling
OVERLAP
Where LIKE MAGIC and Duve are similar
Both tools cover similar catalog signals. The deciding factor is usually workflow fit, implementation needs, and ecosystem fit.
1 capabilities0 workflows
Shared capabilities
Capability overlap
Feature check
Side-by-side feature check
Feature
LIKE MAGIC
Duve
Mobile KeysSupports smartphone based room access workflows
-
Guest CommunicationConnects guests and staff through digital channels
-
Payment WorkflowsHandles contactless payments during guest journeys
-
Open IntegrationsConnects with hospitality systems and partners
-
Staff ToolsSupports operations teams with connected workflows
-
Guest AppGives guests branded stay information for
-
11 capabilities compared.10 differentiating rows are shown first.
Use cases
Who they're built for
LIKE MAGIC
- Digitize hotel arrival and departureLet guests move through check in and checkout digitally
- Add mobile key room accessReduce physical key handling with compatible lock systems
- Connect staff and guest workflowsKeep operations and guest journeys in one platform
Duve
- Automate hotel digital check inLet guests complete arrival steps before reaching reception
- Personalize guest upsell offers forRecommend upgrades and services based on guest context
- Build branded guest experience appsShare stay details, services, and property information digitally
The trade-offs
Pros & cons of each tool
Trade-offs
LIKE MAGIC
Pros
- Modular approach fits existing hotel technology stacks
- Mobile key and checkin coverage is practical
- Browser based journeys reduce app download friction
Cons
- Best value depends on integration readiness for
- Custom pricing requires detailed module scoping for
- Single purpose buyers may prefer narrower tools
Trade-offs
Duve
Pros
- Strong guest journey and upsell coverage for
- White label experience feels polished for guests
- Works across hotels, hostels, and rentals for
Cons
- Configuration effort is meaningful before launch for
- Custom pricing needs careful scope review for
- Small properties may not use full depth
Final verdict
Best fit depends on your workflow
Current catalog data shows meaningful overlap between LIKE MAGIC and Duve. Use the signals below to decide based on workflow, ecosystem, pricing, and implementation fit.
Shared catalog overlap
LIKE MAGIC and Duve share 1 catalog signal, so the decision should focus on fit rather than broad capability alone.
Differentiators available
LIKE MAGIC has 4 visible decision signals and Duve has 4.
Score signal
Duve has the higher SoftFinders Score in the current catalog data.
Choose LIKE MAGIC if…
- Digitize hotel arrival and departure
- Add mobile key room access
- Connect staff and guest workflows
- Mobile Keys
Choose Duve if…
- Automate hotel digital check in
- Personalize guest upsell offers for
- Build branded guest experience apps
- Guest App
TRY THEM YOURSELF
See which one fits your workflow
Both tools have their strengths, the best way to decide is to spend a few minutes inside each.