AI Upselling & Ancillary Revenue
Plusgrade
SF 8.3Ancillary revenue platform for hospitality brands
Contact sales
AI Upselling & Ancillary Revenue
Oaky by Plusgrade
SF 8.6Hotel upselling for personalized guest offers
Contact sales
Quick decision guide
Choose based on your workflow
Plusgrade may fit better if...
- Upgrade Offers
- Ancillary Automation
- Hospitality Integrations
Oaky by Plusgrade may fit better if...
- Pre Stay
- Front Desk
- In Stay
Overview
How each tool is described
Plusgrade
What is Plusgrade?
Plusgrade is an ancillary revenue and loyalty commerce platform for airlines, hotels, cruise lines, passenger rail operators, and financial-services loyalty programs. Its portfolio spans traveler upgrades, airport and onboard ancillaries, hotel upselling, and loyalty-currency commerce, with Points operating as a Plusgrade company and Oaky joining its hospitality business in 2025.
- Travel upgrades and ancillaries: Premium Upgrade lets eligible travelers bid for or directly purchase higher cabins, rooms, or travel classes. For airlines, Seat Blocker monetizes otherwise unsold adjacent seats or rows, while SpeedPass sells airport benefits such as priority check-in, baggage drop, expedited security, and priority boarding.
- Hospitality upselling: Plusgrade’s current hotel products include Premium Upgrade for room upgrades, StayExtend for early arrival, late checkout, and stay extensions, and StayPlus for extras such as dining, spa services, and amenity rentals. These white-label products integrate with PMS, booking-engine, channel-management, and revenue systems. Plusgrade acquired Oaky in October 2025 and is progressively bringing capabilities from both hospitality platforms into a broader unified upselling suite.
- Loyalty commerce: through Points, Plusgrade supports buying, gifting, and transferring points or miles as well as exchanging, earning, and redeeming loyalty currency through partner and co-branded channels. Loyalty balances can also be used for eligible travel ancillaries, including upgrade bidding and payments, linking the company’s loyalty and ancillary-revenue businesses.
- Commercial and integration model: Plusgrade delivers partner-branded customer interfaces with configurable business rules, targeting and decisioning, integrations into existing travel systems, and partner dashboards for program management and performance reporting. Its current product positioning emphasizes a commercial structure with no upfront implementation costs for its core ancillary solutions, although exact commercial terms are determined through partner agreements rather than published self-service pricing.
Plusgrade is most relevant to established travel and loyalty brands that have upgrade inventory, ancillary products, or loyalty currency they want to merchandise through integrated post-booking and in-journey experiences rather than building those revenue programs internally.
Oaky by Plusgrade
What is Oaky by Plusgrade?
Oaky by Plusgrade is a hotel upselling platform that helps properties sell room upgrades, services, and ancillary experiences before arrival, at check-in, and during the stay. Oaky became part of Plusgrade in October 2025, with the companies working toward a broader unified hospitality upselling platform.
- Full-journey upselling: Oaky combines Pre-arrival Upselling, Front Desk Upselling, and In-stay Upselling. Pre-arrival emails present personalized upgrades and extras, front-desk staff receive availability-aware recommendations during check-in, and in-stay offers can be accessed through scheduled messages, email, QR codes, and other guest-facing touchpoints.
- Personalization and dynamic pricing: hotels can segment offers according to guest and reservation data supplied by connected systems. RMS integrations such as Duetto and IDeaS can send live room availability and dynamic rates to Oaky, allowing upgrade supplements to change with the hotel’s revenue strategy rather than relying only on fixed upgrade prices.
- Automation and integrations: Oaky advertises 100+ integrations across PMS, RMS, CRM, and guest-communication systems. Two-way PMS connections such as Mews, Cloudbeds, and Guestline can automatically add accepted upsells to the guest reservation, while one-way integrations may still require hotel approval. Chatbot partners including Quicktext and HiJiffy use conversational AI to recognize guest requests and match them with relevant Oaky deals through website chat, Facebook Messenger, and WhatsApp.
- Commercial considerations: Oaky does not publish fixed standard prices. Pricing is customized according to the hotel’s situation and the Oaky products selected, with prospective customers directed through a discovery and demo process to build the appropriate package.
Oaky is most relevant to hotels and hotel groups that want to coordinate ancillary sales across pre-arrival, check-in, and in-stay touchpoints while using PMS and revenue-management data to automate more of the upselling process.
Side-by-side
Key differences
Criteria
AI Upselling & Ancillary RevenuePlusgrade
AI Upselling & Ancillary RevenueOaky by Plusgrade
Best for
AI Upselling & Ancillary Revenue
AI Upselling & Ancillary Revenue
Score
8.3/10
8.6/10
Pricing
Contact sales
Contact sales
Category / audience
AI Hotel Management & Operations Software › AI Upselling & Ancillary Revenue
- hotel upselling
- ancillary revenue
- upgrade bidding
AI Hotel Management & Operations Software › AI Upselling & Ancillary Revenue
- hotel upselling
- ancillary revenue
- room upgrades
Feature check
Side-by-side feature check
Feature
Plusgrade
Oaky by Plusgrade
Upgrade OffersGuests receive personalized upgrade opportunities before travel
-
Ancillary AutomationOffer flows monetize travel intent automatically
-
Hospitality IntegrationsPMS connections support hotel upsell programs
-
Offer TargetingRules match offers to guest context
-
Revenue AnalyticsDashboards track conversion and ancillary performance
-
Journey CoverageUpsells can span multiple travel stages
-
12 capabilities compared.12 differentiating rows are shown first.
Use cases
Who they're built for
Plusgrade
- Launch hotel upgrade bidding programsLet guests compete for premium rooms and experiences
- Scale ancillary revenue across brandsCentralize offer programs for portfolios with many properties
- Automate personalized travel upgrade offersSend relevant paid options during the traveler journey
Oaky by Plusgrade
- Sell targeted pre-arrival upgrades efficientlyOffer room upgrades before guests reach the property
- Improve front desk upsell confidenceGive teams relevant upgrade suggestions during arrival moments
- Add in-stay ancillary revenue offersPromote services using QR codes or guest messaging
The trade-offs
Pros & cons of each tool
Trade-offs
Plusgrade
Pros
- Broad travel upselling experience supports hotel monetization
- Strong fit for brands scaling ancillary revenue
- Acquisition of Oaky deepens hospitality upsell capabilities
Cons
- May feel heavy for small independent properties
- Hotel roadmap overlaps with Oaky acquisition plans
- Custom pricing requires direct commercial discussion before purchase
Trade-offs
Oaky by Plusgrade
Pros
- Purpose-built hotel upselling across the full stay
- Strong reporting helps teams track ancillary revenue
- Plusgrade ownership adds scale and travel monetization expertise
Cons
- Plusgrade roadmap should be checked before buying
- Best results need clear offers and segmentation
- Pricing is not publicly simple to compare
Final verdict
Best fit depends on your workflow
Current catalog data shows meaningful overlap between Plusgrade and Oaky by Plusgrade. Use the signals below to decide based on workflow, ecosystem, pricing, and implementation fit.
Differentiators available
Plusgrade has 4 visible decision signals and Oaky by Plusgrade has 4.
Score signal
Oaky by Plusgrade has the higher SoftFinders Score in the current catalog data.
Choose Plusgrade if…
- Launch hotel upgrade bidding programs
- Scale ancillary revenue across brands
- Automate personalized travel upgrade offers
- Upgrade Offers
Choose Oaky by Plusgrade if…
- Sell targeted pre-arrival upgrades efficiently
- Improve front desk upsell confidence
- Add in-stay ancillary revenue offers
- Pre Stay
TRY THEM YOURSELF
See which one fits your workflow
Both tools have their strengths, the best way to decide is to spend a few minutes inside each.