- Purpose-built hotel upselling across the full stay
- Strong reporting helps teams track ancillary revenue
- Plusgrade ownership adds scale and travel monetization expertise
Oaky by Plusgrade
Hotel upselling for personalized guest offers
SF8.6
SF Score editorial score across features, ease, and value, based on public reviews and product research. Learn more →
hotel upsellingancillary revenueroom upgrades
hotel upsellingancillary revenue
Best for
Hotels growing pre-arrival ancillary revenue
Pricing
Custom
SoftFinders Score
8.6 / 10
Overview
What is Oaky by Plusgrade?
Oaky by Plusgrade is a hotel upselling platform that helps properties sell room upgrades, services, and ancillary experiences before arrival, at check-in, and during the stay. Oaky became part of Plusgrade in October 2025, with the companies working toward a broader unified hospitality upselling platform.
- Full-journey upselling: Oaky combines Pre-arrival Upselling, Front Desk Upselling, and In-stay Upselling. Pre-arrival emails present personalized upgrades and extras, front-desk staff receive availability-aware recommendations during check-in, and in-stay offers can be accessed through scheduled messages, email, QR codes, and other guest-facing touchpoints.
- Personalization and dynamic pricing: hotels can segment offers according to guest and reservation data supplied by connected systems. RMS integrations such as Duetto and IDeaS can send live room availability and dynamic rates to Oaky, allowing upgrade supplements to change with the hotel’s revenue strategy rather than relying only on fixed upgrade prices.
- Automation and integrations: Oaky advertises 100+ integrations across PMS, RMS, CRM, and guest-communication systems. Two-way PMS connections such as Mews, Cloudbeds, and Guestline can automatically add accepted upsells to the guest reservation, while one-way integrations may still require hotel approval. Chatbot partners including Quicktext and HiJiffy use conversational AI to recognize guest requests and match them with relevant Oaky deals through website chat, Facebook Messenger, and WhatsApp.
- Commercial considerations: Oaky does not publish fixed standard prices. Pricing is customized according to the hotel’s situation and the Oaky products selected, with prospective customers directed through a discovery and demo process to build the appropriate package.
Oaky is most relevant to hotels and hotel groups that want to coordinate ancillary sales across pre-arrival, check-in, and in-stay touchpoints while using PMS and revenue-management data to automate more of the upselling process.
KEY FEATURES
What you get out of the box
Pre Stay
Targeted offers reach guests before arrival
Front Desk
Staff receive relevant upgrade recommendations at arrival
In Stay
QR and messaging offers extend upselling
Offer Automation
Rules trigger personalized ancillary offers automatically
Chain Dashboard
Groups manage upsells across multiple properties
Performance Reports
Revenue metrics show accepted offer performance
USE CASES
Where teams put it to work
Sell targeted pre-arrival upgrades efficiently
Improve front desk upsell confidence
Add in-stay ancillary revenue offers
Standardize upsells across hotel chains
Personalize offers by guest segment
Measure hotel upsell revenue performance
Editorial Take
What we like, and what to verify
- Plusgrade roadmap should be checked before buying
- Best results need clear offers and segmentation
- Pricing is not publicly simple to compare
Screenshots
A look inside
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FAQ