Plusgrade

Plusgrade is an ancillary revenue and loyalty commerce platform for airlines, hotels, cruise lines, passenger rail operators, and financial-services loyalty programs. Its portfolio spans traveler upgrades, airport and onboard ancillaries, hotel upselling, and loyalty-currency commerce, with Points operating as a Plusgrade company and Oaky joining its hospitality business in 2025.

1. Travel upgrades and ancillaries: Premium Upgrade lets eligible travelers bid for or directly purchase higher cabins, rooms, or travel classes. For airlines, Seat Blocker monetizes otherwise unsold adjacent seats or rows, while SpeedPass sells airport benefits such as priority check-in, baggage drop, expedited security, and priority boarding.
2. Hospitality upselling: Plusgrade’s current hotel products include Premium Upgrade for room upgrades, StayExtend for early arrival, late checkout, and stay extensions, and StayPlus for extras such as dining, spa services, and amenity rentals. These white-label products integrate with PMS, booking-engine, channel-management, and revenue systems. Plusgrade acquired Oaky in October 2025 and is progressively bringing capabilities from both hospitality platforms into a broader unified upselling suite.
3. Loyalty commerce: through Points, Plusgrade supports buying, gifting, and transferring points or miles as well as exchanging, earning, and redeeming loyalty currency through partner and co-branded channels. Loyalty balances can also be used for eligible travel ancillaries, including upgrade bidding and payments, linking the company’s loyalty and ancillary-revenue businesses.
4. Commercial and integration model: Plusgrade delivers partner-branded customer interfaces with configurable business rules, targeting and decisioning, integrations into existing travel systems, and partner dashboards for program management and performance reporting. Its current product positioning emphasizes a commercial structure with no upfront implementation costs for its core ancillary solutions, although exact commercial terms are determined through partner agreements rather than published self-service pricing.

Plusgrade is most relevant to established travel and loyalty brands that have upgrade inventory, ancillary products, or loyalty currency they want to merchandise through integrated post-booking and in-journey experiences rather than building those revenue programs internally.