Determ

Determ is a media monitoring and social listening platform that helps PR, communications, and marketing teams track brand mentions, analyze media coverage, and measure public conversations across digital channels. It combines media monitoring, sentiment analysis, alerts, reporting, and AI-assisted insights to help teams understand reputation trends, campaign performance, and emerging issues.

1. Media monitoring: Determ tracks mentions across online news, websites, blogs, forums, and social media sources, allowing teams to filter coverage by keywords, sentiment, location, language, and other criteria.
2. AI-powered analysis: Determ’s AI assistant, Synthia, helps summarize monitored conversations, identify important developments, and provide context around changes in media attention or sentiment patterns.
3. Reputation and issue tracking: teams can create alerts for significant changes in coverage volume, sentiment shifts, or specific topics, helping communications professionals respond faster to potential reputation risks.
4. Reporting and measurement: Determ provides analytics for monitoring trends, share of voice, sentiment, reach, and media impact, with reporting features designed for campaign reviews and stakeholder updates.

Determ is most suitable for PR agencies, communications teams, and organizations that need continuous visibility into online coverage and audience conversations while combining monitoring, analysis, and reporting in one platform.