- Native CRM data avoids extra reporting integrations
- Breeze AI helps summarize revenue performance questions
- Strong fit for existing HubSpot revenue teams
HubSpot Analytics
CRM reporting inside HubSpot workspaces
SF8.7
SF Score editorial score across features, ease, and value, based on public reviews and product research. Learn more →
Track campaign influence on revenuemarketing reportingCRM analytics
Track campaign influence on revenuemarketing reporting
Best for
HubSpot teams tracking revenue performance
Pricing
From $22/mo
Free plan
Available
SoftFinders Score
8.7 / 10
Overview
What is HubSpot Analytics?
HubSpot Analytics is a customer analytics platform for HubSpot teams tracking revenue performance.
It helps teams turn analytics work into clearer decisions while keeping the output easier for non-technical users to understand. The strongest value appears when the team has reliable data, clear ownership, and repeatable questions that need faster answers. Before choosing it, test one real workflow, one messy data source, and one stakeholder review. That shows whether the platform reduces confusion or simply adds another place to manage analytics work. This matters more than a long feature list.
- Best fit: HubSpot teams tracking revenue performance.
- Check first: data readiness, integrations, pricing, governance, and daily adoption.
Bottom line: HubSpot Analytics is most useful when its strengths match the analytics work your team repeats often.
KEY FEATURES
What you get out of the box
Custom Reports
Build CRM dashboards without separate tools
Attribution Reporting
Compare campaign influence across revenue stages
Breeze AI
Ask questions and summarize CRM data
Forecast Dashboards
Track pipeline health and expected revenue
Marketing Analytics
Measure campaign channel performance inside HubSpot dashboards
Service Metrics
Review ticket volume, response trends, satisfaction
USE CASES
Where teams put it to work
Track campaign influence on revenue
Monitor sales team performance trends
Measure service response and satisfaction
Report executive CRM health metrics
Analyze attribution across marketing channels
Forecast pipeline for revenue planning
Editorial Take
What we like, and what to verify
- Best results depend on HubSpot data quality
- Advanced reports require higher hub tiers often
- Cross-system analysis remains limited without data exports
Screenshots
A look inside
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FAQ