Heap

Heap is a product analytics platform that automatically captures interactions across websites and mobile apps, giving teams retroactive behavioral data for funnels, journeys, retention, and experience analysis without requiring every event to be defined in advance.

1. Data capture: Autocapture records interactions such as clicks, taps, pageviews, swipes, screen views, and form activity. Teams can supplement this data with manually tracked, API-based, and server-side events when additional business context is needed.
2. Analysis role: Journeys visualizes the paths users take before and after key actions, including alternate routes and conversion rates. Integrated Session Replay adds visual context so teams can move from an analytics finding to the sessions behind drop-offs, friction, or unexpected behavior.
3. AI assistance: Sense Chat lets users ask behavioral questions in natural language, generate charts, review AI-written data summaries, ask follow-up questions, and inspect how the analysis was produced without manually configuring each report.
4. Commercial considerations: Heap offers Free, Growth, Pro, and Premier plans. Session allowances, data history, account analytics, warehouse connectivity, regional storage, and other capabilities vary by tier, while Experience Analytics and Heap Connect are add-ons on some plans.

Heap is particularly relevant to teams that want to investigate product behavior retrospectively and answer questions using already captured interaction data instead of depending entirely on an event-tracking plan established in advance.