Demandbase

Enterprise account based marketing and intelligence

SF8.5
Identify in market accounts todayai featuressales intelligence
Identify in market accounts todayai features

Best for

Enterprise B2B marketing and sales teams

Pricing

Custom

SoftFinders Score

8.5 / 10

Overview

What is Demandbase?

Demandbase is an established account based marketing and account intelligence platform, used by enterprise B2B marketing and sales teams to identify in market accounts, run targeted advertising, surface intent signals, and orchestrate account based programs through AI features layered across the established account intelligence product line that the team has built around enterprise account based marketing for many years across global enterprise customers and markets and many language communities globally.

Demandbase fits enterprise B2B marketing and sales teams that want a serious account based marketing platform with AI features across account intelligence, advertising, and intent signals available, rather than a self serve prospecting tool built for smaller teams across the program at scale today. Smaller teams may find pricing built for enterprise scale. Pricing is custom with quote based enterprise plans aligned to scope and seats across global enterprise markets.

KEY FEATURES

What you get out of the box

Account Identification

Identify in market accounts across global B2B

Intent Signals

Intent signals across captured B2B buyer behavioral

ABM Advertising

Run targeted ABM advertising across identified accounts

AI Features

AI features across the account intelligence workflow

Sales Intelligence

Sales intelligence across enterprise target account programs

CRM Integration

Sync account data across major CRM platforms

USE CASES

Where teams put it to work

Identify in market accounts today
Run targeted ABM advertising today
Surface enterprise intent signals today
Run sales intelligence research today
Sync data into Salesforce today
Orchestrate enterprise ABM program today

Editorial Take

What we like, and what to verify

What we like
  • Established enterprise ABM vendor across global B2B customers
  • Strong account based advertising across identified target accounts
  • Sales intelligence across enterprise target account research today
What to verify
  • Pricing built for enterprise scale, not smaller teams
  • Quote based pricing requires sales engagement to evaluate
  • Account intelligence platform with AI features layered today

FAQ

Quick answers

DECISION TIME

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