Keyword Insights

Keyword Insights is an SEO content-planning platform that connects keyword discovery, SERP-based clustering, search-intent classification, content briefs, AI-assisted writing, and topical-authority planning for Google and AI search visibility.

1. Keyword discovery: Keyword Discovery generates ideas from sources including Google Autocomplete, Reddit, Quora, and People Also Ask, with search volume, CPC, trend, and other keyword metrics. Google Search Console is handled separately through an integration that can import the keywords a connected property has ranked for and feed them into clustering and content-gap analysis.
2. Clustering and intent: Keyword Insights groups keywords using live, country-specific Google SERPs rather than semantic similarity alone. By default, keywords sharing at least 30% of their top-10 ranking URLs can form a cluster, with the threshold adjustable. Its intent analysis uses machine learning and LLMs to classify live SERPs as informational, commercial, transactional, or another intent.
3. Briefing and content production: clusters can move directly into content briefs that analyze the top-ranking pages, headings, questions, entities, Reddit, Quora, and People Also Ask data. The AI Writer Agent then performs real-time SERP and competitor-gap research, builds an outline, incorporates cluster keywords, and produces an editable article. Keyword Insights also surfaces relevant Reddit, Quora, and YouTube conversations where brands may pursue mentions that influence AI-search visibility.
4. Commercial considerations: Basic currently costs $58 per month for 10,000 credits and one user, while Professional costs $99 for 20,000 credits and three users; Enterprise uses custom pricing. A seven-day $1 trial includes 5,000 one-time credits and access across the feature set before reverting to pay-as-you-go unless a subscription is purchased.

Keyword Insights is most relevant to SEO teams and agencies that want keyword research, SERP-driven content architecture, intent mapping, briefing, and AI-assisted production to operate as one connected topical-authority workflow.