Apollo.io
AI sales intelligence and engagement platform
SF Score
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CATEGORY GUIDE
Best AI Sales & CRM Software
Compare AI tools for AI Sales Prospecting Software, and AI Sales Outreach Software.
EDITOR'S PICKS
Four editor-selected tools to consider
Hand-picked for category fit, not popularity
ZoomInfo
Enterprise sales intelligence platform with AI
SF ScoreSF Score editorial score across features, ease, and value. Learn more →
Salesloft
Enterprise sales engagement platform with AI
SF ScoreSF Score editorial score across features, ease, and value. Learn more →
4 
6sense
Enterprise account intelligence and intent platform
SF ScoreSF Score editorial score across features, ease, and value. Learn more →
Showing 1-16 of 16 tools, plus the 4 editor’s picks above
Enterprise sales engagement platform with AI
AI driven GTM data enrichment workflows
Enterprise account based marketing and intelligence
European B2B data and prospecting platform
Cold email outbound platform with AI
Cold email infrastructure and outreach platform
B2B contact data and prospecting platform
Sales engagement platform with AI SDR
LinkedIn focused prospecting capture with AI
AI driven sales prospecting search platform
Job change and relationship signals platform
AI signal based prospecting and intelligence
Website intent and visitor identification platform
AI platform for finding similar high-value sales prospects
Person level visitor identification for US
LinkedIn to CRM prospecting workflow platform
Buyer’s guide
A Comprehensive AI Sales & CRM Software Buyer’s Guide
AI sales software can be used to identify leads, customize your sales outreach, research companies, maintain clean sales records, and prioritize sales opportunities. The ideal option depends on your sales strategy, target customers, data requirements, marketing techniques, CRM, and automation level.
- 20 tools analyzed
- SF 7.5–8.93
- 5 min read
Quick answer
Software powered by artificial intelligence (AI) to help with prospect discovery, account research, lead prioritization, outreach, follow-up, and sales-data management.
Best for
It’s ideal for B2B sales, business development, revenue operations, recruitment, account-based sales or outbound teams.
Watch out for
Outreach suffers when you have to deal with misspellings and inaccuracies in contact data, generic emails, and poor email deliverability. This is mostly caused when you are stuck with strict data limits, lack CRM integration, or employ automation tools that completely ignore your buyer context.
Top-rated pick
Today, AI sales software can enrich lead and account data, spot buying signals, compose messages, suggest next steps, and automate parts of sales prospecting and follow-up.
The more effort you put in, the better the chances of success; however, no one can guarantee it. Make sure that you are going for real product testing with real customer profiles, authenticated CRM attributes, verified accounts along with a structured outreach process. Review data response & accuracy, check the workflow, and keep a note of any manual corrections required. For now, SoftFinders divides this category into AI sales prospecting and AI sales outreach software.
Everything you need to know about AI Sales & CRM Software
AI Sales Prospecting Software can be used to find and research potential prospects. Sales intelligence software can include company data, contact information, intent signals, and insights into the accounts.
AI sales outreach software emphasizes sequencing, customization, follow-up, and activity management. Some products provide both of these features, and others integrate with a current CRM instead of replacing it.
AI CRM software can also provide summaries of records, opportunity scoring, action recommendations, or even minimize manual data entry.
Core capabilities
Search for contacts or accounts and add details to them
Use fit, behavior or intent as a way to prioritize leads
Write customized sales messages
Rewrite the follow-up and sequences automatically
Update CRM records and analyze pipeline activity
Why it matters
Minimize time spent gathering basic company, contact and account information
Connect direct sellers with most relevant and active opportunities
Avail reminders and sequences so that you don’t have to rely solely on individual memory
How to choose
The factors that actually separate one tool from another — expand any for detail.
Before comparing the different AI sales platforms, it's crucial to detail your market, deal size, territory, account model, channels and sales cycle.
How are you currently running sales, i.e., inbound, outbound, or account-based?Where and in what sectors is it relevant?Do you need contacts, companies, or buying signals?
Conduct testing on known sample of accounts and contacts. Check for freshness, duplication, regional coverage, job changes, and correction options.
What is the accuracy of the details?How frequently the data is being updated?Are there any ways to report or correct any wrong records?
Evaluate whether messages feel authentic to the context of the account or if the variables are added to the messages superficially. Look at send controls, domain protection, approval process, and opt-out process.
Are there any messages that can be viewed by sellers before sending?Are there any limits on sending that can be set?Does the tool include a compliance workflow?
Ensure field mapping, duplication, ownership, activity logging, and synchronization. The cost can vary based on seats, contacts, exports, credits, enrichment, intent data or volume of emails.
Is CRM natively supported?What is considered a credit usage?Are exports controllable by admins?Do data and activity histories carry over?
Must-have features
Search of accounts and contacts
Data enrichment & verification.
Prioritize your most valuable leads and filter out the ones with compromised quality
Customized outreach workflows
CRM Synchronization
The bottom line
Get software that not only increases the number of messages sent, but also enhances the account selection and seller judgment. When it comes to CRM data or any outreach that’s related to it, quality beats volume.
Frequently asked questions
It can be used for prospect research, lead prioritization, outreach, follow-up, CRM updates, and sales analysis.
No. Prospecting software helps to locate and research potential customers, and CRM software is used to manage existing relationships and pipeline information.
It can be used to make a draft, but the sellers need to check the facts, relevance, tone, and reason for contacting the person.
The best fit is the one that is right for your sales process, data model, integrations, governance and the way that your sellers work, not the one with the most features.
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Editorial guidance drawn from public reviews, product data and category fit — a starting point, not a substitute for your own evaluation. How we score →